Cool new South African iPod ads

UPDATE: All of the sites where these were found are now taking them offline at the request of Apple. 

Apple’s advertising agency in South Africa: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Illustrators: Colwyn Thomas, Sasan Saidi
Art Director: David Joubert Copywriter: Lauren Shewitz
We like!!!


No word yet on whether these will go international or if these are one offs. Our eyes, as always, are peeled.


Apple ships second iPhone SDK, seeks handwriting tech expert

Apple has released a second beta of its iPhone Software Development Kit (SDK), and is searching for a handwriting expert to join its iPhone development team.

SDK beta 2 is now available as a 1.36GB download from Apple’s developer website. The kit contains all the tools developers may need to build applications for the device, and now also includes an Interface Builder, a visually-based tool that lets us build application interfaces using drag-&-drop.

Developers also gain access to new sample code and technical documentation, as Cupertino’s iPhone dev team respond to the first batch of developer feedback. The first version of the essential toolkit was introduced just weeks ago, indicating Apple to be prioritizing iPhone in its R&D cycle. 

Apple has also responded to complaints from some developers that they were summarily rejected from signing up to the $99 per year iPhone Developer Program. A note on the iPhone Dev Centre website explains: "We have many more requests than we can serve during this initial beta period, so we must limit the Program at this time. We plan to expand it during the beta period, and we will contact you regarding your enrollment status at the appropriate time. We appreciate your patience."

Finally, Apple has posted a new recruitment ad to fill the post of Handwriting Recognition Engineer, working with its Mac OS X handwriting recognition technology, Inkwell. "The recognition technology you create may extend beyond Mac OS X to other applications and the iPhone," the ad explains.


iPhone Netherlands coming on Saturday?

MacNN is reporting that the iPhone may hit the Dutch shores on Saturday at 11am local time. (Do people in Europe work on Saturday?).  While The iPhone has been spreading across Europe over the past few months and we’ve been hearing rumors as such, we aren’t sure if any new releases will happen before the 3G iPhone hits the streets (this summer?).  If so, great for them – but maybe wait 2 months for 3G?


Dear Dutch people, sorry for the lame image..


3G iPhone enters manufacturing – ships soon?

Apple has instructed its manufacturers to produce ten million new model iPhones, equipped with 3G support, a report claims.

Interviewed by iPod Observer, Gartner analyst Ken Dulaney makes the claims, citing "sources in Asia". The analyst speculates the new model iPhone may feature and environmentally-friendly OLED display. As well as being a little more green-friendly, the display technology promises better battery life.

The news suggests Apple may introduce a new 3G iPhone within the first half of 2008, with strong signals suggesting the new breed will appear in June.




iPhone effect crashes on smartphone makers

 Smartphone manufacturers have caught the bug, exploring Innovative new technologies and touch screens as they attempt to secure their slice of the market against Apple’s iPhone, at least, that’s what the analysts think is going down.

ABI Research calls the wave of invention that’s breaking across the smartphone industry the ‘iPhone effect’. Essentially, Apple’s high-tech foray into the market is forcing existing incumbents to play catch-up to remain competitive.

The analysts predict smartphone shoppers will face an array of choices, with touchscreens, touchpads, movement sensors and tactile feedback appearing across these devices. It’s extremely likely Apple’s competitors will attempt to build more user friendly interfaces within their products. The research claims manufacturers to be working to optimise their operating systems to work more efficiently on low-spec processors.

Smartphones are predicted to account for 31 per cent of mobile phone sales by 2013, the research claims. That’s up from 10 per cent of the market last year.

The Apple device is also impacting mobile marketing, the researchers claim: “When the iPhone was announced over a year ago, many thought that the device and its support for the Safari browser meant that this might be the beginning of the end for mobile specific websites and marketing programs. After all, the iPhone had a PC level browser with full HTML support.”

They praise the iPhone for its intuitive user interface, big screen, touch-navigation, and more.



Manga anime flicks for iTunes

 Cult Manga animations along with a pair of cult US sitcoms will be made available through iTunes, a Starz Media executive confirmed last night.

Marc DeBevoise, SVP of business development and strategy confirmed the move in a panel discussion at the Future of Television West conference last night. He promised to make four cult Manga anime classics available through iTunes, including the ground-breaking ‘Ghost In the Shell’.

"We’re trying to put it anywhere, everywhere, all those platforms; we want to reach the audience wherever they are, and get it as many places as possible, it just took us a little longer to get the iTunes one," he explained.


Next Generation EeePCs will be touch screen, compete with iPod/iPhone?

Digitimes says that in the second-quarter 2008 (within weeks to months) ASUS will be releasing EeePCs with resistive touch panels.  This contrasts with the more acurate capacitive touch screen technology that is employed in the iPod Touch and iPhone.   The difference to the user is that resistive touch works with styli while capacitive touch uses the natural capasitance of the finger to pinpoint location.  Because the resistive touch screen is a more mature technology, the prices in bulk for the addition of this technology will approach only $10 per device.  I wrote on why I think that the EeePC is the biggest competitor to the iPhone and iPod here.  This only makes that competition more significant. 



Kevin Rose has more iPhone "info"

Kevin Rose of Diggnation/ and Pownce fame is predicting that the iPhone is getting a front camera for video conferencing.  He also "predicts" that it will go 3G in the coming months – never mind that both Steve Jobs and AT&T’s CEO have also confirmed a 2008 3G iPhone.

Keep in mind, Kevin Rose is 0 fer in iPhone predictions, previously predicting:

  • January 2007 launch on "all" providers, both CDMA and GSM (June 29th launch)
  • Extremely small form factor (not that small)
  • Two battery design (with single charger) — one for playing music, the other for phone functions (not even close)
  • Flash memory: 4GB for $249, 8GB for $449 (nope)
  • "Slide-out keyboard" (wha?)
  • Possibly touchscreen (can’t always be wrong?)

Needless to say, we wouldn’t bet the farm on this…sorry.


Adobe clarifies Flash for iPhone claim

 Adobe has issued a statement to clarify claims the company is working to deliver Flash support for the iPhone.

Adobe CEO Shantanu Narayen confirmed his company to be working to deliver Flash support on the iPhone during Adobe’s Q1 financial conference call last night. This afternoon (US time), Adobe issued a statement of clarification – and it appears Apple will have to become involved in order to bring Flash support to the device.

"However, to bring the full capabilities of Flash to the iPhone Web-browsing experience, we do need to work with Apple beyond and above what is available through the SDK and the current license around it," the company said. 

"We think Flash availability on the iPhone benefits Apple and Adobe’s millions of joint customers, so we want to work with Apple to bring these capabilities to the device." (As reported by Information Week).

Looks like the jury’s out on this one.

Adobe developing Flash for iPhone

Adobe CEO Shantanu Narayen has confirmed his company is now working with Apple with a view to offering Flash support on the iPhone.

The move follows Apple’s release of the iPhone Software Development Kit (SDK). Narayen, who was speaking during the company’s conference call with Adobe investors last night, confirmed the company plans to create Flash player for the iPhone as an application which will be distributed through the App Store to iPhone users.

This indicates some change in the relationship between Apple and Adobe. Apple CEO Steve Jobs this months said the current iteration of Flash Player for mobile devices lacked the horsepower iPhone users need. He characterised the full Flash Player application as posing too high demands on the hardware, and described a “middle product,..that doesn’t yet exist.”

YouTube and the BBC are the only online video providers to format their videos especially for the iPhone.