iOS Devices September 6, 2010

An interesting note on the Google ads leak this weekend.  Apple is spending nearly a million dollars per month on its rival’s (phoneOS+) advertising platform to promote its products.  Not nearly as much as others but still a significant amount.

AT&T Mobility, for instance, spent over $8 million.

One thing Apple can tell its prospective ad clients (including AT&T): Their ad spending probably won’t be leaked to the press.

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I just threw my iPhone 4 away because this thing looks so excellent.  Think Zune+Kin and then add AT&T as the launch network provider.  I only wish they could have squared the edges a little more and made a less beautiful homescreen.

In all seriousness, Microsoft is going to spend boatloads of money on Windows Phone 7 so expect ads like this from now until Christmas.  The one area where this OS will be able to compete is in gaming with its XBox Live connection.  We’ll see if that’s enough to bring people over.

9to5toys 

Apple’s iPad has broken into yet another enterprise sector, this time the insurance industry with internationally-known insurer, Lloyds, working with brokers to test use of the Apple device in its underwriting room.

The trial began this month and will see iPads used instead of the more traditional underwriting slips. Brokers, Marsh, Cooper Gay and RK Harrison Group are testing the Apple devices. expand full story

iOS Devices September 5, 2010

With iOS 4’s launch only days away, we thought it would be interesting to provide a complete walkthrough of the new operating system. iOS 4.1 will be a free upgrade to all iPhone 4, iPhone 3GS, iPhone 3G, iPod touch 2G, and iPod touch 3G users. It will also come standard on Apple’s newly announced 4th generation iPod touch.

Bug Fixes:

As promised, Apple will be providing fixes for the three major well-known issues in iOS 4.0/4.01/4.02. The first, which for me is worse than the antenna issue, deals with the iPhone 4’s proximity sensor issues. Many users find they are accidentally inputing commands into the iPhones screen while on a phone call. 4.1 promises to rectify this issue.

The update also promises a fix for bluetooth connection issues as well as a bug that makes the iPhone 3G very sluggish while running iOS 4.0. Initial tests conclude that the update lives up to its word, especially in the Google Maps and Messages applications.

Enhanced Bluetooth audio playback:

As we reported back in mid-July, iOS 4.1 brings full AVRCP bluetooth playback. This enhanced bluetooth protocol allows for more audio controls via bluetooth such as skipping forward, back, and volume. Before iOS 4.1 only volume controls were supported by bluetooth car stereo systems and such.

Click ‘Read More’ to read the software walkthrough.

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