I knew those bent iPhone 6 Plus phones reminded me of something I’d seen before.

[tweet https://twitter.com/apollozac/status/514442926882291712]

Okay, not just the HTC Hero and its chin: the curved, flexible display LG G Flex!

The G Flex handset, as LG points out while cleverly taking a shot at the apparent iPhone 6 Plus weak spot, comes pre-curved with an intentional bendy characteristic to it.

The reviews decided it still feels like a prototype, but that doesn’t stop LG from using ‘Bendgate’ as a promotional tool!

iPhone 6 Plus bend

Update: As French site iGen.fr points out, the French LG account which ran the same promotional tweet did so much less tactfully… from an iPhone!

Screen Shot 2014-09-25 at 11.10.22 AM

The account is indeed verified as its the official Twitter account for LG in France. Incredible.