Apple has debuted a new tool today for businesses of all sizes to help “claim their location place cards and customize the way key information appears to more than a billion Apple users.” The free new service is available now for those in the US.
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Apple Business Chat was first introduced in 2018 and allows users to directly communicate with businesses via iMessage. The beta service has expanded with several new features and today, Sprint users can connect directly with an agent straight from their iOS device.
Apple has a 76 percent share of the mobile device market among small to medium businesses (SMBs), according to SMB cloud services company Intermedia. Samsung took second place with 12 percent.
The company also reported seeing spikes in new device activations when Apple launched the new iPhones and iPads. Unsurprisingly, most businesses opted for the iPhone 5s over the 5c …
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Concerns about the future viability of Blackberry – once the default choice of mobile device for the enterprise market – have further boosted iPad penetration in businesses, according to an analyst quoted by AllThingsD.
Wedge Partners analyst Brian Blair theorizes that BlackBerry’s ill-starred attempt to sell itself inflamed concerns about the future viability of the company’s platform and gave corporations good reason to migrate their employees to other devices. That opened up a significant opportunity for Apple — particularly since Android continues to struggle for gains in enterprise […]
Said Blair, “Our recent work points to tremendous momentum for iPad in the enterprise over the last few months and we believe that this may be one of the most important trends for Apple as we move into the New Year.”
Steve Jobs said shortly after the launch of the iPad that Apple didn’t need to market the device to businesses as “it’s being grabbed out of our hands, anyways” …
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