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Apple event live blog and news hub: M3 chip and new Macs

Apple’s unexpected “Scary fast” special event has arrived. The spooky, Halloween eve event will include the launch of a new iMac, new MacBook Pro models, and more. Plus, will Tim Cook give us his first ever “Good evening!” greeting?

Head below for our full coverage of the Apple event.


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Apple promoting its upcoming ‘Scary fast’ event on X with #AppleEvent hashmoji

Apple promoting its upcoming 'Scary fast' event on X with #AppleEvent hashmoji

After much speculation about a potential Apple announcement in the coming days, the company today confirmed that it will hold a special event on October 30 to unveil new Macs. Titled “Scary fast,” the event will be broadcast online on Monday – and Apple is already promoting it on X (formerly Twitter) with a special #AppleEvent hashmoji.

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Easter egg on Apple’s website confirms that the ‘Scary fast’ event is all about the Mac

Easter egg on Apple's website confirms that the 'Scary fast' event is all about the Mac

Apple has just announced a special event for the press on October 30. Named “Scary fast,” the event seems rather atypical for the company, as it will be held on a Monday at 5 p.m. PT. There was a lot of speculation about Apple announcing new Macs next week, and a subtle easter egg on the company’s website confirms that the event is all about the Mac.

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Here’s what Apple didn’t announce at its ‘Wonderlust’ event

Tim Cook | Apple event

Apple on Tuesday held its special event, “Wonderlust,” at which the company introduced the iPhone 15, Apple Watch Series 9, Apple Watch Ultra, and some new accessories. But before the event, rumors had been hinting at the launch of some products that have yet to see the light of day. Here’s what Apple didn’t announce at this week’s event.

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Apple Event Live Blog: iPhone 15 with USB-C, Apple Watch Series 9, iOS 17, and more

Our Apple event coverage is brought to you by Decluttr: Trade-in your iPhone or other devices with a 28-day price lock and get an extra 10%* cash back with code 9TO5MAC23 (*$30 cap).


Rise and shine! Apple’s highly-anticipated “Wonderlust” event will officially take place today, and I’m on the ground in Cupertino for the festivities. During today’s event, Apple will introduce the iPhone 15 lineup, updates to the Apple Watch, a new USB-C version of AirPods Pro, and more.

Head below for the full live blog of everything Apple announces today.

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Apple ‘Wonderlust’ event: Here are three things Apple won’t announce tomorrow

Tim Cook MacBook Air | Apple event

Apple is holding a special event tomorrow, and by now, we all know what to expect from it: new iPhones and Apple Watches. Of course, the company may have a few surprises for Tuesday, such as new versions of its accessories to add USB-C. But there are three things we shouldn’t expect from Apple’s September event.

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Apple Event Live Blog: iPhone 14, Apple Watch Series 8, and AirPods Pro 2

Apple event live blog

9to5Mac is brought to you by Decluttr: Trade-in your iPhone or other device with a 28 day price lock and get an extra 10%* cash back with code 9TO5MAC(*$30 cap).

The highly-anticipated Apple event day is officially here. During this Apple event, we will see the new iPhone 14 lineup, major updates to the new Apple Watch, the launch of AirPods Pro 2, and much more. Head below for the full live blog of everything Apple announces at today’s “Far out” space-themed event.

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iPhone 14 event: Apple takes you ‘Far Out’ with special AR easter egg

iphone-14-event-far-out

The iPhone 14 event is now confirmed by Apple. On September 7, the Cupertino company will hold an in-person event – which will also be streamed online – at the Steve Jobs Theater, in Apple Park. While we’re still a couple of weeks away from the keynote, Apple has continued its tradition of hiding a fun easter egg for iPhone and iPad users on the invite.

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Apple’s ‘Peek Performance’ event was packed with new products – what’s your favorite?

Apple CEO Tim Cook

Yesterday, Apple held its first event of the year. Called “Peek Performance,” the company introduced new colors of the iPhone 13 and iPhone 13 Pro, a new 5G iPhone SE, the last M1 chip called the M1 Ultra, unveiled a new iPad Air as well as the Mac Studio and Studio Display. From all of these announcements, which one was your favorite?

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Apple Event Live Blog + News Hub: iPhone SE 3, Mac Studio, and more

apple event live blog news hub

9to5Mac’s Apple Event coverage is brought to you by Rakuten. Get $30 when you make your first purchase through Rakuten.

Apple Event day is officially here. After weeks of rumors and speculation, Apple will finally unveil its latest round of new hardware and software releases today. The event features the tagline “Peek Performance” and is being streamed from Apple Park. Head below for our full live blog on the iPhone SE 3, Mac Studio, iPad Air 5, and more…

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Here’s everything Apple could announce at its March 8 ‘Peek Performance’ special event

Apple event March 8

Apple has officially announced its newest event will be broadcast worldwide on March 8. With the event having been rumored for weeks, we’re excited to see what’s lined up.

Read on for a roundup of what Apple could announce at its spring event, including an iPhone SE 3, iPad Air 5, and more. The Cupertino company has a great deal planned for 2022, and 9to5Mac is here to cover it all for you.

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