Apple in Japan

Photo: japantimes.co.jp

Apple’s share of the smartphone market in Japan has hit 37 percent, greater than the 36 percent share in the USA, reports the WSJ.

Sales got another boost in late September when NTT DoCoMo Inc., Japan’s largest wireless carrier, began offering the iPhone for the first time to its 61.8 million customers. Even before that, the iPhone was Japan’s best-selling smartphone, with a 37% market share in the six months ended Sept. 30, according to Tokyo’s MM Research Institute. That’s comparable to the iPhone’s 36% share in the U.S. in the third quarter, according to Kantar Worldpanel ComTech … 
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Photo: mashable.com

Apple is expected to become the market leader in Japan, with the iPhone 5s and 5c forecast to make up 40 percent of all new contracts on Japan’s DoCoMo carrier, reports Nikkei (via CNET).

The 40 percent figure is believed to be the quota that Apple and DoCoMo agreed on, the report said […] This development marks a tectonic shift in DoCoMo’s strategy and the Japanese phone market in general. Domestic phone suppliers like Sharp and Fujitsu are expected to suffer as a result … 
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