contributions

Two 'contributions' stories April 2013 - September 2013

Apple’s (PRODUCT)RED contributions have reached over $65 million

Apple has contributed to Bono’s (PRODUCT)RED charity for quite sometime by donating a portion of profits from sales of special red editions of iOS devices and accessories. Today, the official PRODUCT(RED) Twitter account (via TheLoop) revealed that Apple’s contributions to fighting AIDS through the charity have now topped $65 million, making it the largest contributor to the charity out of all participating companies.

U2 singer Bono, who cofounded the charity back in 2006, commented that “Apple is certainly leading the crew” when it comes to donations from (PRODUCT)RED partners.

Apple currently sells red versions of the iPod shuffle, iPod nano, iPod touch, iPad Smart Cover, and iPhone 4S bumper under the (PRODUCT)RED branding.

Bono at #CGI2013 on @RED partners: "Apple is certainly leading the crew" Thank you Apple for raising over $65 million to fight AIDS.

— (RED) (@RED) September 26, 2013

Apple updates homepage in China to recognize earthquake, offers donations and support

Apple has updated its official China website homepage to offer its respect and sympathy following the disastrous earthquake that has affected the country over the past few days.

The acknowledgement present on Apple’s site reads as follows:

Our deepest condolences to those who were taken away by the Sichuan Yaan earthquake, and respect to all the rescuers. May those who have passed away rest in peace, and may the survivors stay strong.

The company has also offered a statement that pledges cash donations and new Apple devices to help schools that have been affected:

In this difficult time our hearts are with the Sichuan earthquake victims. In addition to cash donations to help the victims ride out the storm, we will also commit to donating brand new Apple equipment to some of the schools in the affected region, and the local Apple staff will be on standby to provide support.

Apple has reportedly pledged 50 million Yuan in total. (Thanks to Richard Lai from Engadget for the translations.)

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