Craig Mundie

[youtube=http://www.youtube.com/watch?v=SHoukZpMhDE]

Microsoft’s Craig Mundie shoved his foot knee deep in his mouth this week when he said that Siri was nothing special, and Microsoft’s own voice capabilities have been around for over a year.  The reason for Siri’s success?  Marketing, of course.

People are infatuated with Apple announcing it. It’s good marketing, but at least as the technological capability you could argue that Microsoft has had a similar capability in Windows Phones for more than a year, since Windows Phone 7 was introduced.

To be fair, Siri isn’t even about the Voice Recognition, it is what the iPhone does with it.  The voice recognition is outsourced to Nuance’s engine. The Microsoft Phone barely made it to the point where you could make sense out of what its engine produced.

If you were Microsoft, would you rather Mundie be so out of touch with the technology he is talking about that he can’t tell the difference, or that he’s just flat out shamelessly lying?

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[youtube=http://www.youtube.com/watch?v=8akOCfqe-v0]

Microsoft and Apple tackled touch interfaces in diametrically opposing ways. As Apple set out to bring multitouch on mobile devices to the masses with the 2007 release of the original iPhone, Microsoft created a blown up version with its Surface multitouch tabletop (which can now be yours for a cool $8,400, shipping in early 2012).

Microsoft also progressed natural user interfaces with the Kinect motion controller for the Xbox 360 console while Apple charted its way into the future with an artificial intelligence-driven personal assistant dubbed Siri.

So, when Microsoft’s chief strategy and research officer Craig Mundie sat down with Forbes’ Eric Savitz to talk the company’s planned expansion of the new user interface, he did what Microsoft executives typically do when challenged with a cool tech developed outside the Windows maker’s labs: He stuck his foot in his mouth over Apple’s groundbreaking digital secretary exclusive to the iPhone 4S.

In the above clip, he said (mark 1:45):

People are infatuated with Apple announcing it. It’s good marketing, but at least as the technological capability you could argue that Microsoft has had a similar capability in Windows Phones for more than a year, since Windows Phone 7 was introduced.

Windows Phones, seriously? Mundie couldn’t acknowledge Siri as an ace up Apple’s sleeve and barely accepted that Microsoft could learn a lesson or two about “productizing” technology. He then went on to describe how their version of Siri works on Windows Phones:

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