daily mail

A report from the Daily Mail over the weekend claimed Apple is working with fuel cell company Intelligent Energy on a project that hopes to embed fuel cells in mobile devices “within a few years.” The Daily Mail doesn’t exactly have the best track record when it comes to accuracy, but the report claimed “senior sources in the US” have confirmed the partnership between the two companies. 

The technology could be rolled out in devices such as laptops and iPads, allowing them to run without being charged for days or even weeks…Intelligent Energy revealed upon floating that it bought a bundle of patents in tandem with a major ‘international electronics company’…It has kept the identity of its partner a closely-guarded secret. But a source, who has knowledge of the partnership, confirmed that Apple is the big name working with the Loughborough-based firm.

The report noted that Intelligent Energy already has ties to Apple with former Apple Computers product specialist Joe O’Sullivan sitting on the company’s board and a new office in San Jose not far from Apple’s headquarters in Cupertino. 
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Angela Ahrendts, soon to be ex-CEO of Burberry, is to become a dame today according to the Daily Mail. The retail magnate will become a Dame of the British Empire in a ‘low key’ ceremony according to the British paper, for her contributions to business.

The Queen will not be in attendance, apparently. The government’s business secretary Vince Cable will instead lead proceedings. According to the Daily Mail, Cable will congratulate Ahrendts for her restoration of the Burberry brand. The Mail also believes that Ahrendts will join Apple this month.

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UPDATE: The Guardian reported tonight, Jan. 4, that Apple is “believed to have ruled itself out of the running” for the rights to stream Premier League football content.

Despite much speculation from media outlets, such as The Daily Mail, it seems Apple has not even discussed the idea of bidding, and the company is unlikely to make an offer after the conclusion of this season.

Furthermore, The Guardian said Apple’s primary competitor in the streaming device market, Google, is “considered a more likely bidder.”

Reports surfaced late Jan. 3 claiming Apple wants to stream Premier League football content to its Apple TV service.

The Premier League will consider bids for next season after the rights to screen football games expires at the end of the 2011 to 2012 season.

The Daily Mail reported Jan. 3 that both Apple and Google are interested in purchasing rights to Premier League content for their respective Apple TV and Google TV services. Such streaming content is considered premium and could help solidify Apple TV in the United Kingdom while boosting iPad sales.

Apple’s U.K. iTunes subscription infrastructure is secure, but Apple TV is struggling due to a lack of streaming apps offered within the country. Apple TV in the U.K. presently offers a subscription package to Major League Baseball. Therefore, a Premier League app would compliment the available selection considerably.

The Mail did not quote sources but said the involvement of Apple and Google would “give the [Premier League] a hugely competitive market at a time when the price of other TV sports rights are in decline.”

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