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Making The Grade: Apple needs an Identity Management Solution to take over schools

Making The Grade is a new weekly series from Bradley Chambers covering Apple in education. Bradley has been managing Apple devices in an education environment since 2009. Through his experience deploying and managing 100s of Macs and 100s of iPads, Bradley will highlight ways in which Apple’s products work at scale, stories from the trenches of IT management, and ways Apple could improve its products for students.


An e-mail account is one of the first things you get when you are hired at a school as a faculty member. It’s your identity. It’s how you contact people. It’s how they contact you. For all the other excellent communication services in 2018, e-mail is still essential.

It’s also an area that Apple continues to ignore for anything outside of personal use.

If you aren’t in the education world, I’m going to tell you something you may not know: G-Suite (Google’s enterprise server for Gmail-type services) is free for schools. It’s been free since at least 2009 (as far back as I’ve been working in education). On top of this, they include unlimited storage.

Why does this matter to Apple? For every iPad that is deployed to a staff member, that person also has an email account. The two most common providers in education today are Google and Microsoft.


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Apple’s Back to School promotion launches in Europe, free Beats headphones with Mac/iPad/iPhone purchase

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[UPDATE: Apple’s Back To School program has now launched in China, as well.]

Apple’s 2016 Back to School Beats kicked off in the United States at the beginning of the month and has today expanded internationally across Europe. Students in United Kingdom, France, Germany, Netherlands and more can now take advantage of the summer promotion at Apple Stores in their country as well as online.

Like the US, eligible purchases of certain Macs come with free Beats Solo2 wireless headphones worth $299 at retail. For iPad and iPhone, select iOS device purchases come with free Beats Powerbeats2 wireless headphones, worth $199 at retail.


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Unified School District credits $42M iPad program with helping lift graduation rates from 65% to 82%

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The best-known Unified School District program to provide an iPad to every student may have ended disastrously, but a similar program elsewhere appears to have been rather more successful.

In LA, Apple ended up repaying $4.2M to settle a claim by the LAUSD following a failed program that led to a federal review concluding it had been doomed from the start – and corruption investigations by both the FBI and SEC.

But a $42M program to supply iPads to all 20,000 students in Coachella Valley Unified School District has been declared a success …


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Apple acquires education technology startup LearnSprout, as Apple pushes new education features for iOS 9.3

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Apple has acquired education technology startup LearnSprout for an undisclosed sum, via Bloomberg. LearnSprout’s software lets teachers track student progress and test scores, organize class achievement targets and more school-oriented features. The acquisition follows Apple’s announcement of iOS 9.3, which includes several major new features for iPads in education, including multi-user account switching.

LearnSprout’s features were mainly marketed at PC and Mac users. With an Apple acquisition, it is likely the technology will be ported to iOS as Apple continues to push iPad into education sectors.


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Opinion: 6 years after its introduction, iPad remains a long play for Apple

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Six years ago today Steve Jobs introduced the iPad on stage in what was arguably one of the best product demos from Apple or any other tech company for that matter. The hype was tremendous but the demo was low key.

Jobs plainly explained why the iPad needed to exist and where Apple believed it fit between iPhones and Macs, then offered an almost hypnotizing demonstration of what using an iPad was like. Highlighting the intimacy of the tablet, Jobs demoed the iPad on stage while comfortably seated for a full 12 minutes. If you’ve never watched the demo or haven’t seen it lately, queue it up and see for yourself how much it stands out from nearly every other product introduction.

Six years in, the iPad has matured from a single product to a whole product line with multiple screen sizes, price points, and even accessories specific to the tablet. iPad sales peaked two years ago, though, and that peak’s clearly not temporary like many believe it is with the iPhone. Even with a whole new display size with the iPad Pro, Apple saw year-over-year declines with iPad sales last quarter.

So how exactly have iPad sales been changing over the years, what has Apple done to address the product category, and what opportunities remain for the tablet family?


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Opinion: 8 reasons iPads are losing to Chromebooks in education, and what Apple needs to do about it

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Phil Schiller said in 2013 that “education is in Apple’s DNA,” and it’s no exaggeration. The company’s commitment to the education sector was there from the very beginning. Steve Jobs told the Smithsonian that he wanted to donate a computer to every school in the U.S. as long ago as 1979.

I thought if there was just one computer in every school, some of the kids would find it. It will change their life. We saw the rate at which this was happening and the rate at which the school bureaucracies were deciding to buy a computer for the school and it was real slow. We realized that a whole generation of kids was going to go through the school before they even got their first computer so we thought the kids can’t wait. We wanted to donate a computer to every school in America.

The company couldn’t afford it in those days, but Steve lobbied Congress to introduce a bill that would have created sufficient tax breaks to make it possible. That attempt failed, but Apple did succeed in brokering a tax deal in California that saw the company donate an Apple IIe to every school in California. Apple led the PC market in education for a time, and even created education-specific Mac models.

More recently, Apple appeared set to bring its educational success into the iPad era in 2013 when it announced a $30M deal (that would eventually have been worth a quarter of a billion dollars) to equip every student in the LA Unified School District with an iPad. If that program had succeeded, it would have created a template for rolling out similar ones across the whole of the USA. Instead, it failed catastrophically, and it now appears that Chromebooks are winning where iPads have failed …


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Tim Cook talks education at NYC Apple Store, says Chromebooks are nothing but ‘test machines’

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Following his RFK award acceptance speech last night, Tim Cook this evening made a surprise appearance at Apple’s new Upper East Side retail store in New York. Apple is set to kick off its Hour of Code program in all of its retail stores tomorrow, but the Upper East Side store held its first session today.


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Tim Cook talks refugee crisis, education, and equality during RFK award acceptance

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Last week we learned that Tim Cook was set to receive the Robert F. Kennedy Human Rights 2015 Ripple of Hope award, and last night the Apple CEO delivered his acceptance speech during the scheduled award ceremony. The RFK Center hasn’t yet posted video of last night’s event, but Bloomberg has shared excerpts of what it reports was a 12 minute speech across of a variety of political and social issues.


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Educator on iPad Pro: Huge potential, but pricey for students & Smart Keyboard disappoints

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We’ve already seen the Disney and Pixar teams go hands-on with Apple’s upcoming iPad Pro and now Apple is showing the device off to people in other fields. Fraser Speirs, the head of Computing and IT at Cedars School of Excellence, says he attended  a preview event in London to try out the iPad Pro and spent about an hour with it. Speirs took to Twitter to voice some of his thoughts about the usefulness of iPad Pro in education and in general…


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More than 30% of U.S. children first use a mobile device while in diapers, says American Academy of Pediatrics

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Updated parental guidelines are needed to help make informed decisions about the use of technology by children, says the American Academy of Pediatrics, as it revealed that more than 30% of U.S. children first use a mobile device while still in diapers. The AAP says that “digital life begins at a young age, and so must parental guidance.”

The Academy says that its existing policy statement was actually drafted before the first iPad was launched. A two-day symposium held earlier this year generated twelve key messages, based not just on limiting screen time but also on distinguishing helpful from harmful use of technology … 
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Apple’s 2015 Back to School deal: free Beats Solo2 headphones with Mac purchase

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Apple is today launching its Back to School promotion for 2015. This year, it will give away a free pair of Beats Solo2 headphones with the purchase of an eligible Mac.  Customers must either purchase an iMac, MacBook, MacBook Pro, MacBook Air, or Mac Pro with education pricing to qualify, including build-to-order configurations. The Mac mini does not participate in the deal.

Alternatively, customers can upgrade for an additional $100 to a pair of wireless Beats Solo2 headphones, rather than the usual $299 price. The announcement is not yet being advertised on Apple.com apart from a small mention on its rebates page. It is surprising that there appears to be no Back to School promotion for iPads this year, despite Apple pushing the tablet into education markets.


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12.9 inch ‘iPad Pro’ reportedly set for release in mid-November

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The always-doubted sometimes-accurate Digitimes is reporting that Apple will release the long-rumored iPad Pro in mid November this year. The ‘iPad Pro’ is expected to feature a large 12.9 inch screen with stereo speakers and targeted at business and education uses. Digitimes says that Apple has asked suppliers to ramp up in late September which should mean a November debut, with manufacturing by Foxconn.


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Apple’s iTunes U gets 1-to-1 discussions, importing from other apps, PDF annotations, grade book, more

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Apple’s iTunes U service, a resource for teachers to create and manage educational content for students on iPad, is today receiving a big update that brings a long list of highly requested features. Starting today, teachers and students using the platform will get access to new additions including 1-to-1 discussions, homework hand-in & grade book features, PDF annotations, and more.
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