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Apple joins consortium to help with more efficient video compression tech called AV1

EU Apple 4K

Apple has joined the Alliance for Open Media, a technology consortium that is working on a new industry standard, high-efficiency video codec called AV1.

The group includes Amazon, Google, Facebook, Netflix, Hulu, Intel, and many others. Apple was quietly added to the website’s homepage today, and is even considered a founding member (via CNET). Here’s how the consortium describes its goal:


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iTunes End of Year Sale: $5 movies / TV shows, bundle deals, $1 rentals, more

From 9to5Toys:

We’ve nearly reached the end of the holiday shopping season, but that doesn’t mean the discounts are finished. One of our favorite annual iTunes sales just launched this morning with some of the best deals on movies and TV shows that you’ll see all year.

iTunes is discounting a number of popular titles, starting with $5 films and TV seasons, $1 rentals and bundles too. In fact, with the addition of 4K compatibility, this may be the most wide-ranging sale we’ve ever seen at iTunes. Head below for our top picks and more.


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Comment: iTunes downloads aren’t going anywhere yet, but likely will eventually

Apple yesterday denied a report that it plans to stop offering music downloads by 2019, offering only the Apple Music streaming service. Digital Music News claimed that plans to do this had been in place since 2016.

The company’s denial to us was unequivocal: Apple said it was ‘simply not true.’ But while that denial may apply to the specific report that plans are already in place with a target date of 2019, I suspect that it will happen at some point …


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‘Movies Anywhere’ will combine movie libraries across iTunes, Google Play, Amazon, and VUDU from multiple studios

Buying movies digitally is a great way to build up a library, but there are a lot of places to buy from. Between Amazon Instant Video, VUDU, Google Play Movies, and iTunes, there are a lot of accounts to keep track of, especially if you are hunting for the best deal on a movie. Today, a joint effort from all of these major digital distributors is going to make buying digital movies a whole lot better.


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Apple still offers an iTunes version with App Store, Ringtones and other features removed in ‘focused’ iTunes 12.7

For people mourning the loss of a desktop iTunes client to store their app library or check the best-selling app charts, there is some hope. It has been noticed on Reddit that Apple offers a special version of iTunes, iTunes 12.6.3, which retains the features that were abruptly removed in iTunes 12.7.

Apple positions this build as necessary for some businesses performing internal app deployments but it is available to download by anyone.


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Bizarrely, the one studio that hasn’t signed up for 4K movies on Apple TV is Disney

Apple had great news for movie lovers yesterday: not only would it be selling 4K movies for the same price as existing HD ones, but you’ll be able to upgrade existing purchases to the higher resolution completely free of charge.

However, while most major studies are in on the deal, there’s one odd omission: Disney …


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iTunes will sell 4K movies and TV shows for the same price as HD, upgrade existing purchases for free

Apple has announced that iTunes will add 4K movies and TV shows to its extensive library of rentable and purchasable video content, to coincide with the launch of the new Apple TV 4K.
Apple will sell the new content at the same price as the HD versions, and automatically upgrade existing purchases to 4K for free.


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Apple iTunes affiliates can now get paid in App Store and iTunes Store credit

Apple has notified members of the iTunes Affiliate program that it has opened up a new payment option for partners. Rather than sending money directly to your bank, iTunes Affiliate commissions can now instead be paid directly as iTunes Store credit. This means the payments are channeled as redemption codes to top up the credit on an Apple ID account, to buy apps, music, or pay for iCloud Storage.


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Apple sees iTunes market share slip as competition increases from Amazon & Comcast for films

Despite its increasing focuses on Services revenue, Apple is struggling to draw users to the iTunes Store for movie purchases and rentals. According to a new in-depth report from The Wall Street Journal, Apple’s market share for renting and purchasing movies has fallen to between 20 percent and 35 percent, despite once being well over 50 percent as recently as 2012…


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End of an era as mp3 music format popularised by the iPod is officially discontinued [Update]

[Update: OS News reports that what Fraunhofer IIS fails to mention is that the last of the patents expired, and this is the reason that it is no longer licensing the format.]

More than 25 years after it was first developed, the mp3 format for digital music has been officially discontinued. The Fraunhofer Institute, the main organization responsible for licensing the encoders and decoders, has today announced that it ceased doing so late last month.

Apple was of course in large part responsible for popularizing the format, but also played a role in its demise …


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