Logo Stories June 10

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Update: Apple has nearly finished the large outdoor white logo on Moscone West building and is also hanging ASCII-art theme banners on the opposite street at the Metreon. More photos below.

Apple has started decorating its venues for WWDC 2016, which kicks off on Monday, with workers starting to apply a massive Apple logo onto the side of Moscone West. Apple will use Moscone West for all of the week apart from Monday; the WWDC keynote will be held at the Bill Graham Civic Auditorium.

Apple usually puts up banners teasing the announcements in the theme of the invites to build excitement for the show, often revealing tidbits about the new software OS’s. Apple has put a small logo up at Bill Graham but due to the split venue (and late scheduling), there’s a chance the banners tradition will not continue this year until after the Monday keynote at 10 AM …

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Logo Stories July 21, 2014

Apple has begun airing a new television advertisement for the MacBook Air that promotes the computer as “the notebook people love.” The ad demonstrates various personal connections to the MacBook Air via various stickers for the computer’s lid. Some stickers range from one of Homer Simpson holding the Apple logo, one with Snow White, and various cool black and white graphics. Apple last updated the MacBook Air earlier this year with improved processors and lower pricing, and significant updates to the line are expected this fall. Apple has also posted a new webpage to promote the ad and the stickers shown within the ad.

You can watch the ad below:

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9to5toys 

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