Phil Schiller Stories June 14

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Following Apple’s jam-packed WWDC keynote, Apple executives Phil Schiller and Craig Federighi sat down with John Gruber on ‘The Talk Show’ to discuss the company’s recent announcements. Schiller and Federighi addressed some of the unknowns that remained after the keynote and went into more details regarding the announcements.

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Phil Schiller Stories June 9

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It seems Apple isn’t going to be alone in offering a better deal to developers of subscription-based apps. The same day Phil Schiller revealed that developers will receive 85% of subscription revenue from year two, Re/code reports (and TNW confirms) that Google will be offering the same deal to Android developers – but with one big difference …

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Phil Schiller Stories June 8

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Apple’s WWDC event kicks off on Monday, but App Store head Phil Schiller is already sharing some major changes coming to the App Store that will impact developers. The news comes just six months after Schiller added additional App Store responsibilities to his role.

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Phil Schiller Stories March 22

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One remark Schiller made during yesterday’s launch event raised a few eyebrows. In noting that the majority of 12.9-inch iPad Pro customers had actually switched from Windows PCs, he pointed to the huge potential switchers market still out there for Apple. There are, he said, over 600 million PCs more than five years old.

What he said next generated laughter in the room, but may not have gone down quite so well with those owners.

This is really sad. It really is.

Now, he may be right. A Windows PC more than five years old is going to be creaking somewhat by now. But it seems to me that there are three types of owners of old PCs, and the remark may well offend all of them …

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Phil Schiller Stories March 14

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Complaints that Apple’s App Store algorithms are broken, often returning nonsensical results for highlighted categories like ‘New’ and ‘Hot,’ have finally caught the company’s attention. Phil Schiller yesterday responded to tweeted complaints by Mozilla’s Lisa Brewster and Screenshot++ developer Wesley Dyson.

Both drew attention to the fact that highlighted app categories in Canada and other countries (though seemingly not the U.S.) were filled with a whole range of similarly-named apps, and that apps whose names put them at the top of alphanumeric sorting remain in the ‘New’ category forever …

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Phil Schiller Stories March 3

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Signs of change are beginning to surface on the App Store after December 17th’s notable leadership changes involving Apple’s Worldwide Marketing SVP Phil Schiller. That move happened after growing discontent from Mac App Store developers, who noted communication breakdowns and overall frustration with the direction that the Mac App Store was headed in.

Schiller is now in charge of all App Stores, taking over responsibilities from Eddy Cue, which most prominently include the iOS App Store and the Mac App Store.

It’s been less than three months since the move occurred, but we’re already beginning to see a change in the way the App Store operates. For example, we’re now seeing more regular updates of the Best New Apps section at the top of the App Store’s Featured page. In a tweet today, Schiller acknowledged the changes and indicated that more changes were on the way.

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