Apple generates more column inches of coverage than any other firm on the planet. Love or loathe, millions worldwide are fascinated by what happens in Cupertino — and that’s probably why the company is now one of the biggest in the world dominating the smartphone and tablet industries.
What follows are some of the most essential titles any Apple watcher should read and own if they really want to build up their understanding of the company.
We’ve been watching Apple at work and play for a long, long time. We consider these to be the key titles to help boost understanding of the history and philosophy of the company.
We know that Mac website editors across the planet have a few books forever in the shelf behind their desk, and we figured it would be of some interest if told you which books they are.
So, whether it’s to satisfy your own curiousity, or for a Christmas or birthday present for an Apple fan, we think you really can’t go wrong with any one or all of these titles. Read on…