Squire Stories January 18

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Apple released the new Apple TV in the fall. Despite the clunkier fatter physical appearance, the new Apple TV 4 features better performance, a cool new Siri Remote touchpad and an App Store. The App Store unlocks unlimited potential for the Apple TV as a content platform: rather than waiting for content deals between Apple and the networks, TV channels can release their own apps as they please. When the new Apple TV was announced, Tim Cook said the ‘future of TV is apps’. It is true this is a substantial improvement over the previous-generation Apple TV in terms of content (for UK residents like me, addition of BBC iPlayer is a huge win) however there are big user-experience issues with the app model that current Apple TV software does not address …

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Squire Stories November 12, 2012

While there are a quite a few USB guitar solutions on the market already, Fender is bringing a USB version of its popular Squire Stratocaster series exclusively to the Apple Store. Priced at $199.95 on Apple’s online store, the guitar features a traditional 1/4-inch output, Type Mini-B USB connector, and two included cables for connecting via USB or directly to iOS devices. Unfortunately, Fender is including a 30-pin cable for iOS devices, so users of newer iOS devices will have to grab a Lightning to 30-pin adapter.

The NEW Squier Strat Guitar with USB & iOS Connectivity gives you a huge range of tones and all the features you expect from Fender—plus the convenience of direct connection to your iPhone, iPad, iPod touch, or Mac.

Also included is a 3.5mm headphone jack and “a high-quality headphone amp so that you can monitor the processed guitar signal right from the guitar itself.” It’s clear Fender is aiming this product directly at the GarageBand iOS users, but you’ll have no problem hooking up to your Mac or PC with an included USB cable or using it as a traditional guitar with the 1/4-inch output.

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