Steve Jobs Stories June 21
Steve Jobs Stories June 9
The Guardian has an interesting piece on a prototype car that caught the interest of Steve Jobs in the spring of 2010. Called the V-Vehicle, it was an attempt to create a lightweight, low-cost, gas-powered car whose secret was cheaper materials.
Working with designers Tom Matano and Anke Bodack, Bryan Thompson had developed a car body made of polypropylene and glass fibre that was 40% lighter than a conventional steel vehicle and would cost 70% less to produce. The creamy white hatchback had unpainted, upgradable body panels and a “space frame” body, a design technique usually reserved for high-end cars like the Ferrari 360 or Audi’s line of cars.
Within a few hours of receiving an email saying that Steve wanted to see it, Thompson and the team had taken the car to Steve’s house – where Apple’s co-founder had plenty of advice to offer during the 15 minutes he spent sitting in the car …
Steve Jobs Stories June 3
Update: I referred to the rather misleading headline the Guardian had chosen, and Segall has now posted on his own site that “the Guardian chose to give it a click-bait headline that contradicted my point of view.”
Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the Guardian.
Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves.
While the Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …
Steve Jobs Stories May 10
You might have thought that the health & fitness labs Apple created to help develop the Apple Watch might have been closed once the product had launched, but a piece in Time reports that they are still operating 12 hours a day, six days a week.
I was recently able to visit one of Apple’s labs dedicated to sports and health. For 12 hours a day, six days a week, Apple brings in Apple employees of every shape, condition and ethnicity to do various exercises and monitor them with the most sophisticated medical systems available. Apple has seven full-time nurses in the facility I visited, using medical monitoring equipment that can determine all types of heath related data points.
ABC gave us a look inside one of the labs in the run-up to the launch of the Watch last year, when we learned that they include climate chambers which allow the company to simulate a wide range of different environments, but this latest report does include a new claim …
Steve Jobs Stories April 18
[UPDATE: Apple has issued a statement on the passing of Bill Campbell, saying he “believed in Apple when few people did.” Via Daisuke Wakabayashi:
Bill Campbell was a coach and mentor to many of us at Apple, and a member of our family for decades as an executive, advisor, and ultimately a member of our board. He believed in Apple when few people did and his contributions to our company, through good times and bad, cannot be overstated. We will miss his wisdom, his friendship, his humor, and his love for life.]
Re/code today reports that Silicon Valley icon and longtime Apple board member Bill “The Coach” Campbell has passed away at age 75 after a long battle with cancer. The unfortunate news comes from “many prominent tech players,” following earlier unconfirmed reports. Campbell was a mentor to many tech leaders, including Steve Jobs, Larry Page, and Jeff Bezos.
Steve Jobs Stories March 8
Well, the e-book case that began in 2012 when the US government accused Apple of price-fixing finally ended yesterday when the Supreme Court declined to hear Apple’s appeal. That left the original ruling intact, meaning that Apple is officially guilty of anti-competitive behavior and will have to fork out $450M in compensation.
There’s no doubt in my mind that the correct result was reached in law. Apple did deliberately set out to fix prices, it did strike secret deals, and it did intend to manipulate the e-book market. Emails from Steve Jobs confirmed the government’s claim that Apple struck the deals in the belief that consumers would end up paying more for e-books.
Throw in with Apple and see if we can all make a go of this to create a real mainstream ebooks market at $12.99 and $14.99. [Up from the typical $9.99 at the time.]
So far, so good. If you’d brought that evidence to me at the time Apple did the deals, I’d have agreed with the government that the company’s behavior was both illegal and morally wrong. But I’d argue that by the time the case was finally brought to court, it was already abundantly clear that it was not in the public interest to pursue it …