.png)
Computerworld is reporting that Microsoft's new ad campaign, 'I'm a PC' was made using a Mac. They cite the press photos that were sent around to the press as having 'created by' tags for Adobe CS3 on Macintosh:
Four of the images that Microsoft made available on its PressPass site today display the designation "Adobe Photoshop C3 Macintosh" when their file properties are examined. The images appear to be frames from the television ads that Microsoft will launch later today.
One of the images is of a real Microsoft engineer, identified only as "Sean," who resembles John Hodgman, the actor who plays the PC character in Apple Inc.'s iconic ads. Reportedly, Microsoft will play off Apple's own campaign -- during which Hodgman introduces himself with the line, "Hello, I'm a PC" -- with its engineer saying "Hello, I'm a PC, and I've been made into a stereotype."
Interestingly, Crispin Porter Bugusky, Microsoft's advertising partner and creative lead, was profiled on Apple's Canadian website just a few days ago. But for 'some reason' was pulled. Luckily we have the magic of the Archive.
Microsoft recently put the Bill Gates/Jerry Seinfeld act 'on Hiatus' while it shifted gears in its new Windows campaign.
Delicious
Digg
StumbleUpon
Reddit
Facebook
Google
Yahoo
Comments
god thier ads cant even be
god thier ads cant even be original. Say it with me shun.
Damage Control is in Progress
And, if you check the Press Pass site as of 19:00 MDT, those four images now have embedded tags that say, "Adobe Photoshop CS3 Windows".
Also -- I'm a photo geek and I notice these things -- I'd like to note that the quality of those images is, well, horrible. Out of focus, grainy, poorly exposed, washed out color. My two year old cell phone camera does a better job.
I'd have thought that a company like Microsoft could at least hire a professional photographer to get some actual print-quality photographs that would reach out and slap the viewer upside the head and keep 'em riveted. Perhaps they interviewed several photographers and turned them all down because they all use Macs.
not much of a photo geek
John Shirley, you are not much of a photo geek if you can't tell that those are still shots from the video so of course they are not going to be perfect.
Ba da ba bu de ba. That is
Ba da ba bu de ba. That is all I got to says about that
you got screwed with your own
you got screwed with your own computer!
Yeah, they were probably made
Yeah, they were probably made on a Mac. But does it really matter?
No one outside of the tech world will ever know or care about that.
So what your telling me is
So what your telling me is that someone got some screen caps from the tv commercial, using a mac, then posted them on the Internet. This says nothing about the video itself. For all you know the video was made with Windows Movie Maker, then mailed to some person, who happened to use a mac, and they made the press release.
the campaign on the apple
the campaign on the apple Canada site you refer to is a few years old! it could be that apple did pull the info by coincidence....!!!!
looking forward to apple's response
Hey this video is not bad at all!
I think it will do it's job and make people realise that not all PC users are nerds.
Apple will have to com up with a funny but even effective reaction.
I'm looking forward to that.
The Microsoft campaign is so
The Microsoft campaign is so bad that Apple might just as well stop their ads all together. In ways may be more effective than the Get a Mac campaign .)
It is better then the last
It is better then the last ones.
But it still do not tell anything about Windows.
Why to pick it, or what it can do.
You see it one time where a old lady video chats with her grandchiltens.
But what program is she using. is it nativ, or one of the 200 3 part programs you need to install on windows, to get it to run safe and do what you need to use it to other then notepad and calculater
CITE
Cite, not site. Learn some English before becoming a reporter, or find an editor.
Grammar Gestapo Alert!
Oh, oh! Anonymous Grammar Gestapo agent spotted in the comments. The world is now safe from typos and spelling errors; I know I'll be sleeping better tonight now that you're patrolling the 9to5mac site.
Get a life, Noob.
More power to them.
More power to the "Grammar Gestapo" as you call them. At least someone is trying to raise the lowly standards of the internet. The author of this article has barely typed 100 words. You'd think they could proof read it instead of relying on a computer spell checker. The problem isn't that spelling mistakes and grammatical errors happen, it is that they happen so often and by people that claim to journalists. Keep up the good work "Grammar Gestapo' and help raise standards.
"Anonymous Grammar Gestapo agent spotted in the comments."
By the way, "DistortedLoop" hardly identified you.
It is pointless to flood
It is pointless to flood comments sections with spelling and grammar corrections. It's annoying, off-topic, and will not correct the problem that a poor education or an occasional typo distributes. The original comment you and I are debating about was rude and pointless.
.
DistortedLoop is a verified login id for this site and it identifies me clearly enough. It is my login id across dozens of internet sites; google it if you'd like. I'd suggest it is less anonymous than your "unverified" Mike P handle here.
Sorry DistortedLoop, if I've
Sorry DistortedLoop, if I've upset you. I don't mean to, but I think language is important, and more to the point, using the correct words does affect credibility. If 9to5mac.com want to increase their readership, they've two paths to follow: start being sensationalist, or appear to be a well though out, thoroughly researched site. My comment was a bit snide, and I guess I was being smart for the sake of being smart, but to me this was a silly mistake that got past the author and editor.
I do veto sites based on simple things like spelling, grammar, sentence structure, etc. They all affect readability, and in the same way that I prefer HD1080i widescreen visual productions to 4:3 NTSC broadcasts, so do I prefer good writing to sloppy.
It might seem pointless to flood comments sections with corrections, however if it causes the site owner to demand more care from authors and editors, then the overall quality of the site will improve.
Having spent many years in the publishing industry, I can testify that a well-written piece will command more respect and loyalty than a hastily written sloppily edited piece. I'm not referring to this piece, rather articles in general.
However, when the default Name on comments is 9to5Mac Noob, what else should I expect?
C'mon .... think about it!
C'mon .... think about it! First off the ad starts out looking exactly like an Apple ad. Not a smart strategy if you ask me. But then we hear an endless string of "I'm a PC". Its not til the very end that we see/hear "Windows" - Do they even mention "Vista"?
Hi, I'm a Piece of Crap
PC = Piece of Crap.
Hi, I'm a Piece of Crap
Why they don't mention Vista...
...if you haven't noticed, there's a campaign running simultaneously with this one in which random San Franciscans (the ads were shot there) are invited to test drive "the next version of Windows, code-named Windows Mojave". After they ooh and aah over the new OS, they're told they just scoped out Windows Vista.
If they have to resort to camouflage marketing to get ordinary consumers to touch the product, is it really surprising that they don't refer to it specifically in the image ads?
postscript
I use PCs at work and at home. On the whole, I'd rather be working on a Mac.
Interesting about this ad is,
Interesting about this ad is, that Microsoft as marketleader goes the way to make just what Apple says they always do.
They copy and have no thinking of original ideas.
I mean... If you don't know the Apple-PC guy, you wouldn't understand who the Microsoft-PC guy should represent.
And someone mentioned it earlier... Last line or last word you hear: "...and i sell fish" and you see a Microsoft logo... Something starts to smell bad in a while... ;-)
Does it really matter?
It is pretty commonplace for the music/video world to use a mac. Microsoft can't control what the ad production agency uses. These mac guys giving vista hard time about compatibility when it first came out, I guess has forgotten their jump from OS 9 to OS 10... Can you say classic mode HELL.
There are pro's and con's for both. I use PC's for regular business and use apple products for multimedia stuff.
I think there is plenty of room in the sandbox for both :D