Yesterday we reported on an anonymous tip we received claiming the iPhone 7 will feature a Home button that uses haptic feedback to simulate a click. The source claimed that it would use the same approach as Force Touch. Now, analysts from Cowen and Company are corborrating that report (via Business Insider).
Apple has been betting big on exclusive content when it comes to growing Apple Music and a new report from Rolling Stone details just how far the company is willing to go in partnering with labels and artists. In the report, Apple’s head of original music content Larry Jackson expressed the reasoning behind Apple’s motivation and how it goes about working with labels.
Apple is breathing new life into its award-winning Shot on iPhone ad campaign. According to TechCrunch, the company is launching a new series of images in the campaign that focus on color. The campaign is called Colors and will put images shot with an iPhone on billboards across many countries.
Apple today has drastically simplified the iPhone trade-in program that allows eligible smartphones to be traded in for credit towards the purchase of a future device. Today’s changes allow customers to use the trade-in credit to help lower the cost of the a new iPhone purchase or to reduce monthly payments made to a carrier.