Latest ‘Your Verse’ story shares how a Bollywood choreographer captures inspiration with the iPad

Screen Shot 2014-04-07 at 2.32.01 PM

After showcasing how athletes and coaches have been able to utilize the iPad by determining concussions sooner as a part of its ‘Your Verse’ campaign last month, Apple has updated its home page and iPad microsite to tell the story of how the iPad is helping one choreographer find inspiration for his passion…

Read more

Everything to know about iOS 8 and OS X 10.10 (Roundup + New Details)

Screen Shot 2014-04-04 at 1.33.33 PM

While Apple only officially announced its 2014 Worldwide Developers Conference (WWDC) last week, we have been reporting all of the known information about what Apple plans to unveil at the event over the course of the past few months. Now that WWDC is official, we have compiled a roundup of everything we know about Apple’s next-generation iOS device and Mac operating systems below, and we’ve also included some new tidbits not found in our earlier reporting. You can find out what there is to know so far about iOS 8 and OS X 10.10 below:

Read more

Internal emails reveal Phil Schiller shocked by response from Apple’s ad agency over marketing direction

Phil Schiller at WWDC 2013

If there’s one thing we’ve learned from the latest Apple v. Samsung trial, it’s that Phil Schiller isn’t as cool, calm, and collected at Apple HQ as he appears at each Apple keynote. We’ve already seen the Apple SVP of Worldwide Marketing fret over Android marketshare and Media Arts Lab not being on par with Samsung’s advertising, and Business Insider has covered an additional email exchange revealed in the trial where an irate Phil Schiller proves he is most definitely a product of Steve Jobs. We’ve already learned that Schiller was so shaken up by Samsung’s ‘Next Big Thing’ ad campaign that he forwarded a Wall Street Journal article to Apple’s ad agency, but Schiller was furious with the agency’s somewhat defensive response… Read more

Apple SVP Angela Ahrendts becomes ‘Dame of the British Empire’ today, leaves Burberry as early as this month

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Angela Ahrendts, soon to be ex-CEO of Burberry, is to become a dame today according to the Daily Mail. The retail magnate will become a Dame of the British Empire in a ‘low key’ ceremony according to the British paper, for her contributions to business.

The Queen will not be in attendance, apparently. The government’s business secretary Vince Cable will instead lead proceedings. According to the Daily Mail, Cable will congratulate Ahrendts for her restoration of the Burberry brand. The Mail also believes that Ahrendts will join Apple this month.

Read more

‘Beating Apple is #1 priority, everything must be in context of beating Apple’ – internal Samsung docs

samsung

Documents revealed by the second Apple vs Samsung patent trial are not just giving us a peek behind the corporate curtains at 1 Infinite Loop, but also a glimpse into Samsung’s Seoul boardroom. A slide from a Samsung business forecast from 2011 shows the company viewing “beating Apple” as its number one priority for 2012 …  Read more

30-second smartphone charge demonstrated using biological semiconductors

I’d find this video hard to believe were it not for its credentials. The WSJ reports that StoreDot, the start-up behind the technology, has its background in the Nanotechnology department of Tel Aviv University, and it’s been demonstrated at Microsoft’s Think Next conference.

Ultra-fast battery charging has been seen before, but using special (and not very portable) battery technology. This system charges batteries compact enough for smartphones. It’s demonstrated here with a Samsung Galaxy S3, but the company says that it plans to make versions for other phones, which will could certainly include the iPhone …  Read more

The confidential internal slides that show why Apple is making a bigger iPhone 6

iPhone-4-5-inch displaysApple internal slides

There has been no shortage of rumors that the iPhone 6 will have a big screen ranging from 4.7-inches to over 5 inches. But why is Apple doing this? They just changed the display size from 3.5-inches to 4-inches and another screen size increase could present a headache for developers, casemakers and the whole ecosystem.

The answer, from Apple’s own research/presentation, shows they have to. There is no growth in the 4-inch phone market for devices that cost more than $300. In fact, that market is shrinking overall.

Apple-growth-rate-slowing

Why?

Read more

Apple VP Greg Joswiak talks 70% Japan iPhone market share with Tokyo TV, deflects questions about iPhone 6

TV Tokyo got a quick interview with Apple VP of iPad, iPhone and iPod Marketing Greg Joswiak. In the snippit, cropped above from a longer segment, Joswiak boasts that Apple is approaching 70% iPhone marketshare in Japan – something he attributes to Apple’s  relentless focus on quality and the Japanese consumer’s desire to put quality above cost.

As you’d expect, Joswiak deflects questions about the iPhone 6 to the chagrin of the reporter.

Apple this year landed the biggest Japanese carrier NTT DoCoMo which also spurred renewed pricing competition among its competitors allowing Apple’s Japanese marketshare to explode to near 70%.

(via Macotakara) Read more

First Apple Store opens to public in Turkey

After a long build up, Apple’s first Eastern Europe/Asia Minor store opened up today in Istanbul at the Zorlu Center. As with some other flagship stores, it is mostly subterranean with a glass upward protrusion. This one has four large panes of glass covered by a white roof with a darker Apple logo surrounded by a fountain as pictured below.

zorlu_center_first_view_big Image via ifoAppleStore

Apple yesterday held a press event attended by one of the Apple Store leads Steve Cano. Tim Cook took to Twitter to announce the opening:

More images and videos below:

Read more

Steve Jobs in 2010 on Apple TV’s future: Magic Wand, apps, Web browser

An interesting email chain between Steve Jobs and various Apple executives has surfaced via court records for the latest spat between Apple and Samsung. Our earlier article on the matter detailed some parts of the email in which Jobs revealed roadmap plans for 2011 and some of 2012. The discussions were a preview of what was to be discussed at an off-site for Apple’s “Top 100″ employees. Presentations regarding the yet-to-be-announced iPad 2, iPad 3, iPhone 4s, iPhone 5, Verizon iPhone 4, Apple Campus 2, and iCloud took place, but the talking points regarding Apple TV deserve a closer look in light of recent rumors of an imminent update

Read more

New Steve Jobs email a treasure trove of information about Apple TV, Google ‘holy war,’ and behind-the-scenes strategy

Screen Shot 2014-04-04 at 8.48.37 PM

A new email from Steve Jobs that was published during today’s Samsung lawsuit (via The Verge) has revealed a lot about Apple’s plans for its products in 2011 and beyond. As we’ve previously noted, Jobs referred to 2011 as a year of “holy war” against Google, but this document goes above that and describes how exactly Apple planned to wage this war.

A few choice bits are below, followed by the complete email.

Read more

Phil Schiller testimony reveals Android marketshare threat and concerns Media Arts Lab wasn’t matching Samsung ads

Apple-vSamsung-schillerEvidence presented by Samsung

Apple SVP of Marketing Phil Schiller took the stand again today in the Samsung Patent Trial v2. Schiller was grilled on a number of emails Samsung came up with in discovery that painted Apple as paranoid about the rise of Android and Samsung’s Galaxy line in particular. CNET covered one such email where Schiller seemed concerned with the quality of Samsung’s Superbowl ad campaign:

After watching one Samsung pre-Super Bowl ad Schiller wrote an email to Vincent, commenting on the ad. “It’s pretty good and I cant help but think “these guys are feeling it” (like an athlete who can’t miss because they are in the zone) while we struggle to nail a compelling brief on iPhone,” Schiller wrote in an email, presented in court on Friday. He added: “Something drastic has to change. Fast.”

The concern was apparently so strong that Schiller wrote an email to CEO Tim Cook contemplating firing its dedicated marketing agency Media Arts Lab (MAL), a subsidiary of TBWA Chiat Day which itself is a subsidiary of Omnicom. Steve Jobs brought in Lee Clow at Chiat Day to create the Think Different campaign when Apple was teetering on bankruptcy in 1997 and the agency has been Apple’s only outside ad team ever since. In 2013, Apple’s “Designed by Apple in California,” was its first new branded ad campaign since 1997. Samsung positioned that campaign as a response to its Android threat… Read more