Apple has made another notable hire from the mapping world this month: the Cupertino-based company, coming off of a series of mishaps in its Maps division, has brought on former Nokia HERE and NAVTEQ executive Torsten Krenz, according to sources. Before joining Apple this month, Krenz served as Nokia HERE’s director of regional map and content.
Krenz has had a long career in the mapping world and previously served as Vice President of Global Expansion in NAVTEQ’s Digital Mapping Operations before it was acquired by Nokia and merged with Here. Sources say Krenz was leading global field operations and responsible for ground truth mapping worldwide at Here before departing for Apple. It’s an interesting hire as Apple also hints at a new data-collection project for Maps and could be another clue the company is looking to step up its own data-collection to improve Maps. Read more