November 20, 2014


Morgan Stanley is predicting in an investor note that around 10% of those who own an iPhone 5 or later will buy an Apple Watch, generating first year sales of around 30M – right at the top end of the 10-30M range suggested by other analysts.

While predicting likely sales of a new product category is always a rather shaky undertaking, and sales of competitor smartwatches may not prove a reliable guide, Morgan Stanley thinks there is one clue to how well the Apple Watch might sell: the precedent set by the iPad …  expand full story

November 18, 2014

November 13, 2014

November 8, 2014

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October 17, 2014

October 6, 2014

October 1, 2014

iPhone 6 Plus iPhone 6 iPhone 5s iPhone 5c

The iPhone 5c is often criticised in light of its beefy powerful cousins, acting as a bit of a laughing stock for the technology industry. However, it is often reported as one of the top phones by sales volume in many countries (usually beating out Samsung’s offerings).

In fact, for August the iPhone 5c was the best selling smartphone in the UK, even outselling the iPhone 5s, according to Kantar World Panel.

The iPhone 5c was the best selling phone in Britain in August with 8.9% share, outselling the flagship iPhone 5s with 7.6% and the Samsung Galaxy S5 with 6.0%.

Normally, Apple phone sales drop in the runup to the next-generation devices, as customers hold off on iPhone purchases until the new versions are announced. However, Kantar says that the success of the iPhone 5c meant that Apple’s decline was much lower than in previous years.

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September 23, 2014

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Remember Apple’s iPhone 5 ad called ‘Thumb’ that boasted the device’s larger screen design while still maintaining one-handed use? They probably don’t want you to anymore. The new iPhone ads almost mock the 5.5-inch iPhone 6 Plus display, though, especially the ‘Huge’ ad. New direction.

But back to that iPhone 5 ad.

The parody video above applies the same idea as the one-hand focused iPhone 5 ad to the massive new iPhone 6 Plus. (Frankly, the parody goes a little easy on the concept, though, as even with Reachability, one-hand use is a streeeeetcccchh.)

September 22, 2014

It’s iPhone season once again and most of us are faced with a tough decision. Should you upgrade or wait around another year for a better device? That may be a tough decision, but it’s always easier to see the pros and cons of both sides with a good old-fashioned comparison.

We’re taking a look at Apple’s new iPhone 6, iPhone 6 Plus, and last year’s iPhone 5s and going over the details and specifications for each device. Knowing the facts is half of the battle, but hopefully this will help you see the benefits from each side…

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September 19, 2014

September 15, 2014


Apple seems to be simplifying its range of accessories for its older iPhones ahead of the iPhone 6 launch on Friday. As shown above, Apple has removed every color of iPhone 5s case apart from black from its website. Although it is strange for Apple to reduce its potential for accessory sales (given that it still sells the iPhone 5s for only $99 on contract and many 5/5s models are out in the world), it is seemingly focusing on its new range of iPhone 6 and iPhone 6 Plus leather and silicone cases instead. expand full story

September 11, 2014

September 10, 2014

September 9, 2014

9to5-image 2014-09-09 at 1.40.39 PM

Today we saw two new iPhone models – 4.7-inch and 5.5-inch displays for the first time – but what about Apple’s plans for the 4-inch iPhone 5s and iPhone 5c and 3.5-inch iPhone 4s?

While there was no new 4-inch model in the 2014 iPhone lineup, Apple has lowered the price of the iPhone 5s and iPhone 5c models to $99 and $0 on contact, respectively.

The iPhone 4s, however, has been dropped from the new iPhone lineup altogether with the iPhone 5c taking its former price point. expand full story

August 24, 2014


We’ve seen hundreds of iPhone 6-related part leaks, rumors, and claims, and of course lots of comparison photos. Below, via Yaya888 and Gizmobic, we have the latest. These shots compare the iPhone 5 to the space gray 4.7-inch physical iPhone 6 model. The new phone is expected to be introduced on September 9th.

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August 22, 2014


This Friday afternoon, Apple has opened up an iPhone 5 battery replacement program after discovering that a “very small percentage” of units “may suddenly experience shorter battery life or need to be charged more frequently.” The iPhone 5 was originally launched in September 2012, and Apple says that the affected units were sold between that month and January 2013. Apple’s support website includes a tool to check if your serial number belongs to a faulty iPhone 5…

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August 20, 2014


Walmart has cut the prices of both of the current iPhone models substantially in what looks like some early prep for the iPhone 6, which is expected next month. As noted by Engadget, you’ll be able to get the 16 GB model of the iPhone 5c for only $.97. No, that’s not a typo. The phone is now selling for ninety-seven cents.

The 16 GB iPhone 5s also got yet another price cut, this time down from $99 to $79. Both of these prices are only temporary and will climb back to their usual points in 90 days—unless of course a newer model comes along and knocks the retail price of these handsets down a few bucks.

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