Microsoft is currently running a new series of ads featuring ‘The Bug Chicks’, with each ad directly targeting a weakness in Apple’s Mac operating system. Kristie and Jess, curiously labelled as ‘real people paid for real opinions’, walk through several ways that Windows 10 helps them teach kids about bugs and the microscopic world.
The ad series focuses on several different competitive advantages Windows currently holds over OS X, such as touchscreen-equipped laptops for sketching and drawing, Cortana as a personal voice search assistant and face recognition for hands-free account login. Some of the things Microsoft highlights, like the absence of Siri on OS X are expected to be addressed by Apple later in the year, of course. Watch all four videos after the jump:
Following Apple’s filling earlier today in which it formally responded to the FBI’s court request to access date on a locked iPhone, the Wall Street Journal now reports that Facebook, Google, Microsoft and Twitter all plan to file court motions supporting Apple’s stance.
It may not surprise you, but Apple’s new 12.9-inch iPad, which many would have you believe is the company’s first to compete directly with detachable and hybrid tablets/laptops, outsold Microsoft Surface and other detachable tablets, according to the report: expand full story
Early last year, Microsoft unveiled the Cloud Storage Partner Program enabling various cloud storage providers to integerate their tools into Office Online and Office for iOS. Microsoft’s latest announcement takes that a step further for partners in the CSPP by giving them access to real-time collaboration, and Office for iOS integration for all partners.
Microsoft today released News Pro, a news delivery service with “hyper-relevant news for your work.” The application utilizes either your Facebook or LinkedIn account for log in and then aggregates news topics and articles around your work-based interests. The idea is similar to Apple’s own News app, and Flipboard, but with a focus on articles and topics related to your day-to-day career. The project seems to be coming out from the Microsoft Garage team, whom have been specializing in experimental projects.
Microsoft is out with a nice update to its Office for iOS suite today, adding 3D Touch quick actions to Word, PowerPoint, and Excel for iPhone 6s and 6s Plus users as well as promised Apple Pencil integration on the iPad Pro. The latest versions of the Office suite also changes how fonts are handled and improves document search on iOS.
December 14, 2015
December 1, 2015
While Apple’s Christmas ad brought Stevie Wonder and Andra Day together this year for a warm performance of ‘Someday at Christmas’, Microsoft decided to take to the cold streets of New York City this year for their holiday commercial … right in front of the iconic 5th Avenue Apple Store. Taking a rather cheeky approach to celebrating the season while naming the competition, Microsoft Store employees from a nearby location traveled down the block to sing ‘Peace on Earth’ to “some old friends” decked in red shirts … Apple Store employees. expand full story
November 18, 2015