June 5, 2013

While Apple typically uses a shell corporation abroad to register for trademark names of upcoming, unreleased products, Russian newspaper Izvestia (via AppleInsider.ru) reports that the company has filed for the “iWatch” trademark in Russia, further fueling speculation that “iWatch” will be the name of Apple’s much rumored wearable, wristwatch device.

Tonight newspaper “Izvestia” gave a sensational news: the company Apple has filed with Rospatent application for registration of the trademark ” iWatch “. We think, do not even need to explain what this might mean.

While the report gives the impression that this is confirmation of an upcoming watch product from Apple, it’s of course not that simple. Apple has a couple times ran into issues with trademarks of new products, most notably with its long-lasting trademark battle over the iPad trademark in China and its decision to rename Apple TV from its original “iTV” moniker due to troubles with the British TV network of the same name. Apple, and most other companies for that matter, also typically trademark several names and variations prior to product releases that may or may not ever see the light of day. Apple would also have to go through a number of companies developing smart wristwatch-like devices that have filed for the trademark in the US (many as recently as February). expand full story

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A neat hack called PlexConnect now allows the popular Plex media server app to run on ATV2 and ATV3 boxes without the need to jailbreak them.

There’s one little box in the living room which hasn’t been as fully compatible with Plex as we’ve liked, and that’s the Apple TV. There’s been a Plex client available for a few years now, but only for Jailbroken devices, which means the more powerful v3 device can’t be used (and let’s face it, Jailbreaking can be tricky).

Enter PlexConnect. The brainchild of Baa, roidy and f00b4r, it’s a super clever little hack which allows a rich, fully-functional Plex client on un-jailbroken ATV2 and ATV3 (1080p!) devices. Essentially, you run a program on your computer which masquerades as the Trailer app. Next, change one setting on the ATV, and you’re up and running. It took me less than 2 minutes to install and get it running

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June 4, 2013

Ahead of next week’s WWDC 2013 at Moscone West in San Francisco, Apple has begun putting up banners at the venue. The multi-colored artwork is reminiscent of the invitations that went out in April and feature the tagline “Where a whole new world is developing.” Hit the break for a few more photos from reader Andrew Stern. If you’re in the San Francisco area and manage to get some photos of the banners, send them to us at tips@9to5mac.com.

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