May 24, 2013
With the grand unveiling of Apple’s next operating system for the iPhone, iPad, and iPod touch approaching, sources have provided detailed descriptions of what users and developers alike could expect from the software’s fresh look.
As we reported in April, Apple Senior Vice President of Industrial Design Jony Ive has been leading a thorough overhaul for iOS 7 that focuses on the look and feel of the iOS device software rather than on several new features.
Sources have described iOS 7 as “black, white, and flat all over.” This refers to the dropping of heavy textures and the addition of several new black and white user interface elements.
Sources say that over the past few months, Apple has re-architected iOS 7’s new interface several times, so until the new software is announced at WWDC, interface elements could dramatically change from what Apple has been testing internally in recent weeks.
Nonetheless, you can find what we have been hearing about iOS 7’s new user experience below:
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May 23, 2013
Apple has just posted a new iPhone 5 ad to their YouTube channel, detailing many of the ways people use their iPhone to listen to music. The ad is reminiscent of the “Photos Every Day” ad that debuted a few weeks ago.
Like the previous photo-centric commercial, this ad is mostly void of a voiceover, simply showing a wide variety of iPhone users, and how they enjoy their music. Both of these ads take a different direction than previous iPhone commercials, highlighting not apps, but rather features of the device.
The minute long spot ends with the line “Everyday, more people enjoy their music on the iPhone than any other phone.”