August 29, 2012

The US College Athletic conference, formally known as the PAC-10, is announcing a new iPad app today that allows you to stream college sports directly to your iPad wherever you are. Games that are broadcasted on TV will require a Cable television login and password, but no login will be required for long-tail events like rowing or UCLA football that do not get TV airtime. All major cable providers are on board except Comcast, of course, which has its own Xfinity iPad app. Pac-12 is working with smaller cable networks to get on board too.

I am not going to beat around the bush. As a die-hard (No. 1 Ranked ) USC Football fan, who often has to run around to different local bars in New York to find the game, this might be my app of the year. Maybe best app of all time. Even better, since Ooyala is helping with the App, fans can embed clips of PAC-12 sports into their blogs and websites. The app will also feature recaps and interviews that are not broadcast.

I got a chance to talk with PAC-12 a little bit about the creation of this app and the services behind it. Ooyala received a lot of help from Apple (which, I am told, has a lot of PAC-12 Alumni itching for this service) getting this product up and running. “Pac-12 Now is game changer in our ability to deliver our content to millions of fans,” said Pac-12 Enterprises President Gary Stevenson. “Today we are one step closer to achieving our goal of connecting fans with our live programming and feature content when and where they choose to access it.”

To cater viewing to each individual, Ooyala created a graphic interactive programming guide (IPG) that is more like a map of what is important to the viewer rather than a traditional grid-formatted guide. In addition to prioritizing teams and sports preferred by the viewer, as indicated during set-up, future versions of the IPG will highlight events that are currently live, games that are tied or nearing a close finish, and games trending in a viewer’s social graph. Additionally, fans can chat and share their viewing experience with friends through Facebook and Twitter feeds optionally presented adjacent to the video display.

“The result of our work with the Pac-12 Networks is a multi-screen fan experience that changes the way sports are watched,” said Ooyala Chief Executive Officer Jay Fulcher. “The web and iPad experiences blur the line between broadband and traditional broadcasts, and are hallmarks of a new way of distributing entertainment – in this case sports – reaching digital consumers on their schedule, on their preferred screen and with a more engaging experience. The result is a win for everyone involved – the fans, the Pac-12 and their participating broadcast affiliates.”

The full press release is below:

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A few apps either updated or made announcements recently, and 9to5Mac gathered the most noteworthy ones in our regular round up below. Today’s crop includes a new goal-setting app backed by Twitter cofounders, a new screenwriting app with a huge launch discount, UI refreshes for a popular eReader app and stargazing app, and more. Per usual, we will continue to update this list throughout the day.

Check them out:

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