Apple sent out an email blast this week marketing the Apple Watch as a Mother’s Day gift recommendation:
Help her do it all and look great, too. Whether she’s working or playing, Apple Watch is the perfect Mother’s Day gift to help her stay connected and active throughout the day.
The email was fine as far as marketing messages go. It featured the message above plus a nice photograph of a woman wearing an Apple Watch Sport with a band color-matched to her jacket. “Celebrate her with a gift she’ll love” and “Finally, something that can keep up with her” cleverly nudged you into making Apple Watch the fashionable fitness tracker gift for the May 8th holiday.
But it also reminded me of a recent experience I had in an Apple Store and a realization about Apple Watch right now. Agree or disagree, I believe the window on buying the first-gen Apple Watch has closed, and in almost every situation potential customers should wait for Apple Watch 2.