Apple edits its company description following Apple Watch and Apple Pay announcements

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Besides the news about iPhone 6 and 6 Plus pre-order numbers, Apple’s press release this morning introduced Apple’s new company description/mission statement. Apple tweaks this from time-to-time based on new product introductions. With Apple Pay and Apple Watch incoming, Apple has edited this company description. Here’s the new one:

Apple reinvented the mobile phone with its revolutionary iPhone and App Store, defined the future of mobile media and computing devices with iPad and has announced Apple Watch, its most personal device ever. Apple leads the digital music revolution with its iPods and iTunes online store, continues the rapid pace of innovation of mobile software with iOS and integrated services including Apple Pay and iCloud. Apple designs Macs, the best personal computers in the world with OS X, and free iOS and OS X apps like iWork and iMovie.

Here’s the previous one for comparison:

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

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Apple releases OS X Yosemite Developer Preview 8 and Public Beta 3

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This morning, Apple has released a pair of OS X Yosemite beta updates. The first is OS X Yosemite Developer Preview 8 for registered developers. That update is available via the Mac App Store. The Cupertino-based company has also released OS X Yosemite Public Beta 3, which is the third release for end users that are part of Apple’s AppleSeed customer software seeding program. That update is, too, available on the Mac App Store for applicable users. We’ll be updating this post with new changes as they are discovered. OS X Yosemite is expected to ship in October, according to sources.

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Apple creates tool for removing free U2 album from iTunes library after public reaction (U: Eddy Cue comments)

U2 Tim Cook free album

Tim Cook and U2 announced that the band’s new album “Songs of Innocence” would be automatically gifted to Apple’s over 500 million iTunes users last week following the announcement of the new iPhone 6 and iPhone 6 Plus, but many iTunes users were not happy with seeing music from U2 added to their iTunes libraries (even for free).

While iTunes supports a way to “hide” previous purchases, the complaints and confusion apparently grew loud enough to warrant a dedicated support site for permanently removing the free U2 album from iTunes purchase history. Apple says once you remove the free album from your iTunes purchase history and library, you will need to “get it again” if you decide you want it. The U2 album is available for free until October 13th next month when the album will then be available for sale at various retailers. View below for information on how to remove the free U2 album… Read more

Verizon offers two-month early upgrades alongside iPhone 6 launch starting today

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To go along with the launch of iPhone 6 and 6 Plus, Verizon is allowing early upgrades for any customers eligible for an upgrade over the next two months. That means that customers eligible for an upgrade on or before November 15 2014 will be able to upgrade immediately to a new device, including the iPhone 6 and 6 Plus. Here’s details on the promo straight from Verizon:

As a special thank you to our existing customers, all Verizon customers who would be eligible to upgrade on or before November 15th have had their upgrade dates changed to become upgrade eligible immediately.  These customers can now upgrade to any device currently in our lineup, with new two year contract. Customers should check My Verizon to confirm upgrade eligibility.  

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DisplayPort 1.3 announced w/ support for upcoming 5K displays, enhanced 4K performance

The Video Electronics Standards Association (VESA) announced today that it’s introducing the latest DisplayPort technology that brings support for upcoming 5K monitors and more. DisplayPort 1.3 for audio and video increases the standard to a maximum link bandwidth of 32.4 Gbps and as a result supports 5K displays with resolutions of 5120 x 2880 on a single cable without compression methods. In addition, users will notice enhanced performance for 4K displays in multi-monitor setups over a single DisplayPort connection: Read more

Guess Watches CEO pretends she welcomes the Apple Watch as she announces GUESS’s smartwatch plans

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If you’re the CEO of a watch company, you likely watched the announcement of the Apple Watch with a mixture of optimism and fear. Optimism because Apple just made watches cool again in a market where many people haven’t worn one for years. Fear because most of those who now have a renewed interest in watches aren’t going to buy yours.

Guess Watches CEO Cindy Livingston put a brave face on it with a letter welcoming Tim Cook to the watch industry (full version below) as she announced the company plans to make a smartwatch of its own …  Read more

Apple removing iPhone 5s leather case color options ahead of iPhone 6 launch

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Apple seems to be simplifying its range of accessories for its older iPhones ahead of the iPhone 6 launch on Friday. As shown above, Apple has removed every color of iPhone 5s case apart from black from its website. Although it is strange for Apple to reduce its potential for accessory sales (given that it still sells the iPhone 5s for only $99 on contract and many 5/5s models are out in the world), it is seemingly focusing on its new range of iPhone 6 and iPhone 6 Plus leather and silicone cases instead. Read more

Apple’s employee reservation system seemingly excludes iPhone 6 Plus, lends weight to short supply rumors

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Apple has advised store staff that those working overnight or morning shifts on Friday will be able to reserve an iPhone 6, but not a 6 Plus, if a tweeted photo is genuine (and we have evidence it is). This would lend further weight to longstanding rumors and overwhelming evidence that the 5.5-inch model would be in short supply …  Read more

Apple announces record 4 million preorders for iPhone 6 and iPhone 6 Plus in first 24 hours

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Apple has just announced that preorders for iPhone 6 and iPhone 6 Plus have topped all previously set records, achieving 4 million sales in the first twenty-four hours. In the press release, Cook said he is thrilled that customers love them “as much as we do”.

Apple® today announced a record number of first day pre-orders of iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, with over four million in the first 24 hours. Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October.

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Apple Pay may mean the end of physical bank cards within 2-3 years, argues Moven CEO

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While we’d all expected plastic bank cards to be replaced by apps eventually, the CEO of mobile banking startup Moven is suggesting that Apple’s backing could mean the end of physical bank cards within 2-3 years.

The additional sweetners here are three fold. Firstly, tokenization will avoid much of the type of breaches we’ve seen at Target and Home Depot because the token is only a one-time use thing. Secondly, the move to tokens and the combination of biometrics, etc allow for the emergence of a ‘cardholder present’ approach to interchange rates that will potentially give mobile payments a competitive merchant rate. Lastly, the US might effectively jump straight from magstripe to mobile, especially if issuers can figure out how to reduce the cost of card replacement by moving straight to mobile SE and tokens …

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Part one of Charlie Rose’s full interview with Tim Cook now available online

tim cook death stare

The first half of the Tim Cook interview with Charlie Rose is now available to watch — in full — on the CharlieRose.com website. Cook discusses the thinking behind the Watch, purchasing Beats, partnering with IBM, how he and Steve Jobs discussed Cook becoming CEO and much more. Bitesize highlights were posted a few days ago. The video is embedded below, although may not be available to view in all countries.

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Apple reportedly earning 0.15% from each Apple Pay transaction over iPhone 6/Apple Watch

Apple PayThe Financial Times has an interesting detail not disclosed or previously reported about Apple’s new payment system introduced earlier this week and due out next month. Through Apple Pay, which uses a combination of NFC and Touch ID for authorizing mobile payments, the iPhone maker will collect 0.15% of each transaction that goes through the service.

Bank chief executives fawned about the “exceptional customer experience” and the “exciting move”. They are also paying hard cash for the privilege of being involved: 15 cents of a $100 purchase will go to the iPhone maker, according to two people familiar with the terms of the agreement, which are not public. That is an unprecedented deal, giving Apple a share of the payments’ economics that rivals such as Google do not get for their services.

That means that every time you use your iPhone 6 or iPhone 6 Plus to check out at a supported vendor, a feature which is likely going to save you time, Apple is positioned to build a new revenue stream of its own for facilitating the transaction. Read more