Umm.. OK.. so they didn't do the advert in real time. This is somehow news? The iphone can't even get pages on wifi as fast as the advert shows it.

They did the same for the 2G and nobody complained then..

Okey they are on 3G network. But what speed 3G? Just becouse you are on 3G do not meen that you have good speed.
Here in Denmark we have around 7.2Mbit/s 3G speed, 1.8Mbit/s 3G speed, and some area only someting like 700Kbit/s speed
.
Why did they not sync the time the pused the Safari icon?
.
But okey they showed that the spped from and ad is not the same as the real world.
But Hey how many beleave 100% in what and advertise is saying.

Incidentally, in the UK this advert is exactly the same but the voiceover says "really fast" instead of "twice as fast"...

;)

What's the point? Is there anyone left on the planet who believes there is truth in advertising? Overall Apple delivers . Advertising only has one job; to get you to buy. If you buy based solely on a TV ad, then you have no one to blame but yourself.

The editting in the ad was smooth but it wasn't unnoticeable. If anyone watched that ad and thought that Apple was showing the full process 'realtime'? Sorry but stupid is as stupid believes. And showing all those things you can do was indeed a very important message of the commercial. So the chopped some dead air to fit it in. *shrug*

P.S. Not that I didn't think it was interesting to see the speed of the actual tasks. Bravo for the creator of that video to do that and share. It is just the tone of his preaching that I'm not too crazy about.

hope people realize that it costs millions for 30 seconds of ad time so it makes sense to speed things up a little to get in more than just one feature right?

Nobody with an iPhone will be suprised by this - we all know from experience the advert's a load of cock.

If you're in the UK though have some fun and complain to the Advertising Standards Agency, and tell all your mate's "I did that!" when news breaks that the advert has been banned and Apple slapped with a terse telling off from the headmistress.

It's all a bit too Microsoft for me. Shame on you, Apple; liar! liar!

:)

Now THIS is true life advertising :)

http://rivercoolcool.spaces.live.com/blog/cns!D6F05428A2B8CB48!1570.entry

i dont get it, how apple fanboys defend apple to their last breath... as someone said above, imagine if microsoft did the same with, i dont know, vista ad. would you be so generous? no. you would all be "fucking evil microsoft! all they do is lie! apple doesnt do that kind of things!"

now dont get me wrong, i dont like microsoft too :), but what you are showing here is terrible

Ads are not documentaries, their only purpose is to sell the product. I don't expect my Citroen to turn into a transformer, even if it did that in a TV commercial. The iPhone is not perfect - in fact few things in life are - but that doesn't mean you can't like it.

I think everyone is going a bit too far on this one. For one thing, the person who made this video has too much time on their hands anyway and so shouldn't mind waiting and waiting and waiting with their iPhone. And second, the ad never claimed it was real time and doesn't say what it's twice as fast as. Get over it.

How long was the commercial. It wouldn't have made much of an impact having a 20 second page load on a 30 second commercial, now would it. I can't believe that people are naive enough to believe what they see advertised in commercials. Every time I see a Subway sandwich on TV and then when I buy one at the store, I almost want to cry. Kirstie Alley doesn't look the same in real life as when they showed her in her slimmed-down commercials.
Yes, advertising firms are supposed to distort the truth in order to sell a product. What else is new?

It still doesn't take away from the iPhone's appeal since the majority of people are still more than satisfied when they use it in real life. Yes, Apple fanboys defend the iPhone and Mac products. In life, we should always try to protect the things we love.

I like the pigeon at the end :-D

its an ad! come on its the same thing when you see a mcdonalds ad with a tasty burger with beautiful meat and fresh greens, how many times have you actually seen a burger that looks the same as the ad?