Consumer Reports also has harsh words for AppleTV

Following coming under a bit of heat for its report about the iPad running “significantly hotter than” iPad 2, Consumer Reports just published a review of the new Apple TV ahead of its full comprehensive testing. While the review could not help but praise the refreshed set-top box’s 1080p video support, Consumer Report’s “bottom line” is that the device is not worth the upgrade for second-generation Apple TV owners. It also claims the cheaper Roku and D-Link’s Boxee Box offer more content options:
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Apple’s 1080p compared with Blu-ray: Can you tell the difference?

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Along with Apple’s refreshed Apple TV capable of 1080p video output, iTunes movies also got a bump up to 1080p with the introduction of iTunes 10.6. While there were some concerns over increased file sizes, iTunes users for the most part seem to be quite pleased with the quality of iTunes movies encoded in 1080p compared to the 720p they were stuck with before. On that note, Ars Technica decided to find out exactly how the 1080p movies compare to the same content on a Blu-ray. Here is what it found:
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Apple unveils new Apple TV: Streamlined UI, 1080p video output, full HD iCloud movies, same $99 price

Apple just announced at a media event occurring in San Francisco’s Yerba Buena Center for the Arts that an updated Apple TV set-top box is capable of 1080p video output. Of course, 9to5Mac was the first to call that one. What is better: iCloud now streams movies in 1080p—an upgrade from the previous and often criticized 720p video resolution. Even more importantly, you can now access purchased movies in iCloud any time you want, just like with music and television shows.

Also updated is the Apple TV’s user interface. It is now more streamlined and taking advantage of the full 1080p video resolution. The new interface takes clues from iOS with its shiny new icons and the beautiful Cover Flow view. The new Apple TV has the same low price of just $99 and is available for pre-order today with shipments beginning March 16. In addition to the new Apple TV, Apple has tweaked its pricing matrix for movies and television shows on iTunes to reflect 1080p content. More on that below.

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