Apple seemingly turns to Tumblr to promote the iPhone 5c

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Apple appears to have taken to Tumblr to start up a new advertising campaign for the iPhone 5c. The campaign is called “Every color has a story,” and the webpage called “ISee5c” appeared within the past couple of days.

The advertisements are videos portraying different iPhone 5c phone colors and case colors. Each roughly 15 second video plays a different song and showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers…

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Tim Cook: iPhone 5c popular among first-time iPhone buyers, but not as popular as expected

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During today’s earnings call, Apple CEO Tim Cook noted that the iPhone 5c was the most popular choice among new iPhone users. However, the colorful new lower-end device did not meet the company’s expectations in sales. Despite the fact that iPhone 5s sales came in above Apple’s target, the iPhone category overall significantly missed analysts’ projected sales mark of 55 million units.

It’s likely that Apple misjudged the low-end smartphone market here, believing that users would jump at the chance for a “new” iPhone at a lower price than usual. Smartphone shoppers don’t seem to be taking the bait, instead opting for the more expensive, more “premium” 5s or going elsewhere. It’s hard to say they’re making the wrong call, considering that the iPhone 5c is actually much closer in specs to the previous generation than it is to the latest model, which seems to be more than worth its $100 premium.

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Introduced at iPhone 5s event, M7-integrated Nike+ Move fitness app launches

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Introduced by Apple at the September 10 iPhone 5s event, Nike has launched its Nike+ Move application for the iPhone 5s. The app was originally scheduled to arrive on November 6th alongside the new FuelBand SE hardware, but it appears that Nike unleashed the program a bit early.

The application requires an iPhone 5s as it is completely based off of the new iPhone’s M7 motion co-processor chipset. The M7 chip, which Apple plans to integrate with its own mapping software next year, works with the iPhone’s motion sensors (like the compass and accelerometer) to provide by reliable data while simultaneously improving the phone battery’s overall efficiency.

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Apple confirms iPhone 5s battery life affected by manufacturing issues in some units

Apple has confirmed to The New York Times that a “very limited” number of iPhone 5s units could experience shortened battery life as the result of a manufacturing problem.

“We recently discovered a manufacturing issue affecting a very limited number of iPhone 5S devices that could cause the battery to take longer to charge or result in reduced battery life,” said Teresa Brewer, an Apple spokeswoman. “We are reaching out to customers with affected phones and will provide them with a replacement phone.”

The exact number of affected units is not clear, but the statement is said to imply that the number is in the few thousands range. Apple sold 9 million iPhones total over its opening weekend. The NYT notes that a manufacturing problem does not equal a defective battery, so it is unclear what the actual source of the issue is.

Affected users can expect to be contacted by Apple soon and will be issued a replacement phone.

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Apple TD-LTE job listing serves as additional confirmation for China Mobile iPhone

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While a possible deal with China Mobile, one of the world’s largest telecoms, was rumored for quite sometime leading up to launch of the new iPhones, the company said in August that it was still working out “commercial and technical issues” with Apple. Today, Bloomberg points us to an Apple job listing in China that provides some evidence that the company is indeed preparing to launch the iPhone on the carrier’s network:

The manager, who will be based in Beijing, will “support and drive the carrier approval of mobile phones,” Apple said in an advertisement on its China website. The position seeks experience with TD-SCDMA, China Mobile’s own third-generation standard that isn’t used by other carriers.

On top of TD-SCDMA, the job listing is also seeking an engineer with experience in TD-LTE, which is the LTE standard that China Mobile has quickly been rolling out. Back in August the often reliable KGI analyst Mingchi Kuo claimed that Apple was ramping up TD-LTE supported iPhone 5c production and estimated that the iPhone 5s and 5c on China Mobile could account for penetration of 25% and 35% of total shipments for the two devices. Currently the carrier has approximately 756 million subscribers, around 63% of the 1.2 billion wireless subscribers in China. Read more

Chinese iPhone buyers desperate for gold turn to $2 stickers

The new gold color option for the iPhone 5s might be driving higher demand over the 5c in China, but for those unable to find or afford the more expensive model, gold stickers and skins have quickly become an inexpensive alternative. The Wall Street Journal reports that a long list of retailers in the country have started offering gold skins for the iPhone 5/5s, allowing users to give their iPhone a similar gold appearance for as little as $2.

“Dear, you don’t need to sell your kidney for the new iPhone,” one of the ads said.“Instead of paying 5288 yuan (the retail price of the 16-gigabyte iPhone 5S in China), you only need to spend 35 yuan to make your iPhone 5 look like a golden iPhone 5S in seconds.”

The report notes that online retailers through taobao.com have sold thousands of gold iPhone skins in less than a month, and there is certainly no shortage of similar options through Amazon and other online retailers.

The new gold iPhone is in limited supply at most retailers around the world, and even Apple’s own retail stores have had extremely limited supply of the model compared to other color options since the device’s launch on September 20.

As noted by WSJ, the gold iPhone 5s is considered somewhat of a status symbol in the country with local Chinese media often referring to the gold 5s model as “Tuhao Jin” or “local tyrant’s gold.” Read more