5S

During today’s earnings call, Apple CEO Tim Cook noted that the iPhone 5c was the most popular choice among new iPhone users. However, the colorful new lower-end device did not meet the company’s expectations in sales. Despite the fact that iPhone 5s sales came in above Apple’s target, the iPhone category overall significantly missed analysts’ projected sales mark of 55 million units.

It’s likely that Apple misjudged the low-end smartphone market here, believing that users would jump at the chance for a “new” iPhone at a lower price than usual. Smartphone shoppers don’t seem to be taking the bait, instead opting for the more expensive, more “premium” 5s or going elsewhere. It’s hard to say they’re making the wrong call, considering that the iPhone 5c is actually much closer in specs to the previous generation than it is to the latest model, which seems to be more than worth its $100 premium.

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Introduced by Apple at the September 10 iPhone 5s event, Nike has launched its Nike+ Move application for the iPhone 5s. The app was originally scheduled to arrive on November 6th alongside the new FuelBand SE hardware, but it appears that Nike unleashed the program a bit early.

The application requires an iPhone 5s as it is completely based off of the new iPhone’s M7 motion co-processor chipset. The M7 chip, which Apple plans to integrate with its own mapping software next year, works with the iPhone’s motion sensors (like the compass and accelerometer) to provide by reliable data while simultaneously improving the phone battery’s overall efficiency.

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<a href="http://www.ifixit.com/Teardown/iPhone+5s+Teardown/17383">Image via iFixit</a>

Apple has confirmed to The New York Times that a “very limited” number of iPhone 5s units could experience shortened battery life as the result of a manufacturing problem.

“We recently discovered a manufacturing issue affecting a very limited number of iPhone 5S devices that could cause the battery to take longer to charge or result in reduced battery life,” said Teresa Brewer, an Apple spokeswoman. “We are reaching out to customers with affected phones and will provide them with a replacement phone.”

The exact number of affected units is not clear, but the statement is said to imply that the number is in the few thousands range. Apple sold 9 million iPhones total over its opening weekend. The NYT notes that a manufacturing problem does not equal a defective battery, so it is unclear what the actual source of the issue is.

Affected users can expect to be contacted by Apple soon and will be issued a replacement phone.

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While a possible deal with China Mobile, one of the world’s largest telecoms, was rumored for quite sometime leading up to launch of the new iPhones, the company said in August that it was still working out “commercial and technical issues” with Apple. Today, Bloomberg points us to an Apple job listing in China that provides some evidence that the company is indeed preparing to launch the iPhone on the carrier’s network:

The manager, who will be based in Beijing, will “support and drive the carrier approval of mobile phones,” Apple said in an advertisement on its China website. The position seeks experience with TD-SCDMA, China Mobile’s own third-generation standard that isn’t used by other carriers.

On top of TD-SCDMA, the job listing is also seeking an engineer with experience in TD-LTE, which is the LTE standard that China Mobile has quickly been rolling out. Back in August the often reliable KGI analyst Mingchi Kuo claimed that Apple was ramping up TD-LTE supported iPhone 5c production and estimated that the iPhone 5s and 5c on China Mobile could account for penetration of 25% and 35% of total shipments for the two devices. Currently the carrier has approximately 756 million subscribers, around 63% of the 1.2 billion wireless subscribers in China.
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The new gold color option for the iPhone 5s might be driving higher demand over the 5c in China, but for those unable to find or afford the more expensive model, gold stickers and skins have quickly become an inexpensive alternative. The Wall Street Journal reports that a long list of retailers in the country have started offering gold skins for the iPhone 5/5s, allowing users to give their iPhone a similar gold appearance for as little as $2.

“Dear, you don’t need to sell your kidney for the new iPhone,” one of the ads said.“Instead of paying 5288 yuan (the retail price of the 16-gigabyte iPhone 5S in China), you only need to spend 35 yuan to make your iPhone 5 look like a golden iPhone 5S in seconds.”

The report notes that online retailers through taobao.com have sold thousands of gold iPhone skins in less than a month, and there is certainly no shortage of similar options through Amazon and other online retailers.

The new gold iPhone is in limited supply at most retailers around the world, and even Apple’s own retail stores have had extremely limited supply of the model compared to other color options since the device’s launch on September 20.

As noted by WSJ, the gold iPhone 5s is considered somewhat of a status symbol in the country with local Chinese media often referring to the gold 5s model as “Tuhao Jin” or “local tyrant’s gold.”
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As online sales for the iPhone 5s begin to go live in Australia, Asia, and now the UK, lines outside of Apple stores around the world are starting to grow in anticipation the September 20th, 8AM retail launch of the iPhone 5s and 5c. Shipping times for the 5c have been slipping since preorders went live last week, but Apple seems to be in even shorter supply of the iPhone 5s as shipping times are starting at 7-10 days in most countries where online orders have already kicked off.

If you’re expecting to queue up to get your hands on an iPhone 5s like the many customers pictured below, you might want to get in line soon. We learned earlier today that retailers, including Apple stores, are getting little to no Gold and white iPhone 5s units, and will mainly have just the new Space Grey model available in store. However, as we’ve seen following launches in other countries today, the 5s in all colors seems to be in shorty supply even for online orders.

@varunkrish People in line at Apple store , Apple reps saying not more than 10 pieces of gold iPhone per store.
That is pretty bad.

— SD (@sonaldeshmukh) September 19, 2013

The September 20 iPhone 5s and 5c retail launch will take place in the US, Australia, China, Canada, Germany, France, Singapore, UK, and Japan.

Head below for a look at the long lines starting to form outside Apple Stores around the globe:
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Ahead of the iPhone 5s’s launch later this week, Apple has put up a notice for developers to start submitting 64-bit compatible App Store apps. One of the iPhone 5s’s marquee features is a new 64-bit A7 processor that improves gaming and speed performance across the system and apps. Apple’s notice to developers:

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New numbers out today from research firm Consumer Intelligence Research Partners (via AllthingsD) show that consumers in the U.S. are purchasing an increasing number of previous generation iPhones compared to recent years. It certainly helps make the case for a much rumored lower-cost iPhone, with the iPhone 4 capturing 18 percent of iPhones sold in the US during the June quarter, and the iPhone 4S an impressive 30 percent.

As noted by AllThingsD, the 52 percent of total iPhone sales captured by the iPhone 5 is much less than the iPhone 4S had just nine months into its release:

Nine months after the iPhone 5′s debut, it accounts for about half of all iPhone sales. The 4S still accounted for nearly three-quarters of iPhone sales almost a year after its launch.

While the obvious conclusion to draw from the data is an increased demand for a lower priced iPhone, CIRP’s Josh Lowitz thinks Apple could continue to take on the lower price market in the US with its previous generations of iPhones:
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This morning, a pair photos claiming to depict the backplate for Apple’s rumored upcoming low-cost iPhone have appeared on the WeiPhone forums. The backplate, which is unverified to be legitimate, appears to be made of a plastic material and is shown in a green color. The overall design of the purported part lines up with past reports suggesting that Apple is developing a low-cost iPhone with a plastic-like-casing in a number of colors.

NowhereElse found two more including red, yellow and green variants.

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According to Macotakara, new colors will be one of the more visible features of Apple’s next-generation iPhone models. According to a new report from the Japanese website, Apple’s iPhone 5 successor, already dubbed by some as the “iPhone 5S,” will come in three additional colors on top of the already existing black/slate and white/silver designs found on the iPhone 5.

It seems that it will have gossiped if the 5-color lineup of low-priced edition iPhone is carried out until now, but iPhone 5S may be 3 colors added to 2 colors of iPhone 5 1 color somehow. However, the informed sources did not tell about the kind of detailed color.

The site also claims that Apple’s already-rumored cheaper iPhone will come in five colors, but the report does not specify if this is five colors in addition to the black and white models or including the black and white options. Multiple analyst reports have previously claimed that Apple’s next iPhones will likely come in new colors.

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