Logitech launches $99 ‘PowerShell’ iPhone game controller w/ built-in 1500 mAh battery

Logitech-PowerShell-Hero

Following the announcement for Moga’s new iOS 7 game controller yesterday, Logitech today officially announced its new MFi controller, the PowerShell. Like Moga’s controller, Logitech’s also doubles as a battery pack with a built-in 1500mAh battery (slightly smaller than Moga’s 1800 mAh) and will sell for the same $99 that Moga is asking.

Both of the new controllers are using Apple’s new MFi iOS 7 game controller program, which offers accessory makers and developers one standard framework for implementing support for iOS compatible game controllers. Apple allows two types of game controllers and two configurations all with pressure sensitive buttons and consistent layouts. The first type of controller is the form-fitting controller (like the Moga and the new Logitech), which allows your iOS device to be docked right into the controller. There will also be standalone controllers that connect over Bluetooth.

Logitech is using Apple’s standard MFi configuration, which gives you a D-Pad, A/B/X/Y face buttons, and left and right shoulder buttons. Moga, on the other hand, is using Apple’s extended layout, which adds an extra set of shoulder buttons and left and right thumbsticks. Read more

Zagg intros backlit ZAGGkeys Cover and Folio keyboards for iPad mini

Zagg, a company that makes high quality keyboard cases for iPads that we’ve reviewed in the past, today introduced two brand new keyboard cover and folio designs for iPad mini. Zagg says both products are ultra-thin Bluetooth keyboards that take advantage of “a unique, patent-pending hinge system that enhances the iPad mini user experience with a full range of viewing angles up to 135 degrees.” Get full details on both new products below: Read more

T-Mobile launches its first iPhone commercial as it officially begins selling the $99 iPhone 5

We can’t say we didn’t know it was coming. T-Mobile already started accepting preorders for the iPhone 5 back on April 5, and today marks the first day of official availability for the iPhone on the carrier’s revamped “Un-carrier”, no-contract, unlimited voice and data plans.

To accompany the launch, T-Mobile is also kicking off its first iPhone ad campaign today that begins with the first TV spot above (via TMO News). Of course the ad not so surprisingly focuses on its new carrier approach more so than the device itself:

“It’s the phone that’s revolutionizing phones, make sure its running on the carrier that’s revolutionizing wireless… Only T-Mobile lets your iPhone 5 be as great as an iPhone 5.”

Earlier this month T-Mobile started rolling out a carrier update for existing unlocked iPhones on its network that brings LTE support, improved battery life, visual voicemail support and more. It also started a campaign offering users trade-in value for their old devices to make the switch to T-Mobile.

The iPhone 5 is available to purchase for $99 down with a $20 per month financing plan through T-Mobile’s website and brick-and-mortar stores. As noted by TMONews, the carrier has also started setting up its in-store displays and advertising for the iPhone (Gallery below): Read more