Apple posts new iPhone “Music Every Day” ad

Apple has just posted a new iPhone 5 ad to their YouTube channel, detailing many of the ways people use their iPhone to listen to music. The ad is reminiscent of the “Photos Every Day” ad that debuted a few weeks ago.

Like the previous photo-centric commercial, this ad is mostly void of a voiceover, simply showing a wide variety of iPhone users, and how they enjoy their music. Both of these ads take a different direction than previous iPhone commercials, highlighting not apps, but rather features of the device.

The minute long spot ends with the line “Everyday, more people enjoy their music on the iPhone than any other phone.”

T-Mobile launches its first iPhone commercial as it officially begins selling the $99 iPhone 5

We can’t say we didn’t know it was coming. T-Mobile already started accepting preorders for the iPhone 5 back on April 5, and today marks the first day of official availability for the iPhone on the carrier’s revamped “Un-carrier”, no-contract, unlimited voice and data plans.

To accompany the launch, T-Mobile is also kicking off its first iPhone ad campaign today that begins with the first TV spot above (via TMO News). Of course the ad not so surprisingly focuses on its new carrier approach more so than the device itself:

“It’s the phone that’s revolutionizing phones, make sure its running on the carrier that’s revolutionizing wireless… Only T-Mobile lets your iPhone 5 be as great as an iPhone 5.”

Earlier this month T-Mobile started rolling out a carrier update for existing unlocked iPhones on its network that brings LTE support, improved battery life, visual voicemail support and more. It also started a campaign offering users trade-in value for their old devices to make the switch to T-Mobile.

The iPhone 5 is available to purchase for $99 down with a $20 per month financing plan through T-Mobile’s website and brick-and-mortar stores. As noted by TMONews, the carrier has also started setting up its in-store displays and advertising for the iPhone (Gallery below): Read more

Chevrolet kicks off new ad campaign highlighting Siri Eyes Free feature in 2013 Sonic

GM announced in November 2012 that it would bring the Siri’s Eyes Free feature to the Chevy Sonic and Spark vehicles in 2013, and it officially became the first company last month to offer the enhanced Siri integration in its vehicles. GM has today kicked off a new marketing campaign to highlight the feature that allows drivers to activate Siri through a dedicated button on the steering wheel in its 2013 Sonic.

Apple originally announced a number of automakers that would include support for the feature in future vehicles, including: BMW, Mercedes, Land Rover, Jaguar, Audi, Toyota, Chrysler, and Honda. Honda confirmed earlier this year that Siri Eyes Free would be available in its 2013 Accord, Acura RDX, and ILX models.

Some more videos showing off Siri Eyes Free are below:

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T-Mobile TV ad compares iPhone 4S on AT&T to its 4G network

As part of its new “Alter Ego” ad campaign, T-Mobile posted the above TV commercial comparing the speed of the iPhone 4S on AT&T to devices on its 4G network. The carrier recently did a similar comparison when launching its Test Drive tool for comparing its 4G devices with the iPhone on other networks. In related news, yesterday we reported T-Mobile was preparing to rollout an iPhone-compatible 4G HSPA+ 19000 MHz network to various markets by the end of the year.

Although many thought the comparison of the 3G iPhone on AT&T to 4G Android devices on T-Mobile was unfair, Apple is rumored to launch a new LTE iPhone following the introduction of the new 4G iPad last March. Recent reports indicated Qualcomm was having trouble meeting demand for LTE chips likely to land in the next-gen iPhone, indicating T-Mobile will likely have to take a new approach to its ads come October.
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