ad July 9

Apple today uploaded a pair of new ads to YouTube. The first ad, entitled “Hardware & Software,” showcases the fact that Apple is responsible for both major aspects of the iPhone, making for a more seamless and stable experience. The obvious goal here is to advertise the fact that with an Android device, you get hardware made by a manufacturer and software made by Google.

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ad May 15

Luxury car-maker Bentley last year shot an ad for the Mulsanne (a mere $298,000 to you, Sir) on the iPhone 5s and iPad Air, and has this year upgraded to the iPhone 6 and 6 Plus. Its new ad is for a driving jacket rather than a car, and it has again produced a behind-the-scenes video (below) showing the kit and software used …  expand full story

ad February 6


ad December 18, 2014

ad December 14, 2014

Continuing its ‘From one gift come many’ campaign, Apple has published a new commercial entitled ‘The Song’. The ad depicts a young woman listening to a song on a record player, from her youth. The girl then learns the tune using their guitar, recording the tune on a Mac.

The girl then leaves an iPad preloaded with the same song for an older relation, her grandmother, provoking the same emotions of her childhood and memories. The ad concludes with a Happy Holidays message from the company. Apple describes the ad with the following prelude on its website:

Some gifts create a million more. Watch as one budding musician uses Mac and GarageBand to make a heartfelt song for her grandmother.

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ad November 26, 2014

Following the release of two new iPhone ads earlier this week, Apple has put out yet another commercial for the iPhone 6. Like the others, “Voice Text” features Tonight Show host Jimmy Fallon and pop star Justin Timberlake discussing the newest features on Apple’s smartphone.

In this ad, Fallon and Timberlake demonstrate the many uses for the new voice messaging feature included in iOS 8, such as including sarcasm or difficult-to-spell words in a reply. You can check out the full ad below:

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