Advertising ▪ April 9

Apple Watch

As the launch of the Apple Watch nears, Reuters this evening reports that Apple has been increasing its advertising of the device significantly over the past month. Since the company’s “Spring Forward” event on March 9th, Apple has spent $38 million on its Watch advertising campaign. That number includes U.S. TV ads and digital responses.

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Advertising ▪ February 19

Advertising ▪ January 14

apple-watch-ad

With more developers and businesses taking advantage of Bluetooth beacons for advertising to nearby iPhone users, many consumers have concerns that the experience could be intrusive from an end user’s perspective. Apple Watch, scheduled for release later this year, could potentially add to that problem if Apple decides to allow iOS apps sending info to the smartwatch to also send advertising as we come in contact with beacons. It hasn’t yet, however, provided public details about what it plans for advertising on the device.

Despite the fact that there aren’t specific references to advertising in Apple’s guidelines for app developers building features for Apple Watch, a couple companies have already announced plans to deliver ads to the device. But do they know something we don’t? Or has Apple not yet made up its mind regarding what it plans for advertising policies on the Watch ahead of a launch expected in the next couple of months?

Sources at large advertising companies tell us Apple is being very cooperative, but that the company hasn’t relayed anything in the form of final guidelines. expand full story

Advertising ▪ December 8, 2014

Advertising ▪ November 19, 2014

iad

When Steve Jobs said something was going to happen, it generally did. One notable exception, though, has been Apple’s mobile advertising platform, iAd. Jobs said back in 2010 that it would grab 50% of the mobile ad market; right now, it’s sitting at just 2.6%. That may be about to change after advertising middleman Rubicon announced that automated purchasing of iAds will soon be supported …  expand full story

Advertising ▪ September 8, 2014

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