All Things D D11 Tim Cook interview ▪ May 29, 2013
All Things D D11 Tim Cook interview ▪ May 28, 2013
Live on stage during his interview at the AllThingsD D11 Conference tonight, Tim Cook has for the first time talked at length about his view on wearable technologies as competitors like Google and others push ahead with Glass and other wearable projects. While noting that broad range appeal with a product like Google Glass is “tough to see,” Cook said he thinks “the wrist is interesting” while calling the form factor “somewhat natural” compared to head mounted products.
Nike Fuel Band well made for the fitness category. Works well with iOS. The ones that do more than one thing aren’t great. They won’t convince a kid who has never worn glasses, a band, or a watch to wear one. There are lots of things to solve in this area, ripe for excitement. I think there will be tons of companies playing in this (won’t respond to Walt asking if Apple will). I see this as a very key branch of the tree… referring to the post-PC era.
Cook did note that “people want wearables to be light, unobtrusive, reflect their fashion/style” and that it would take some convincing to show people ‘why it’s worth wearing them’: