analysis ▪ June 29, 2015

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Apple Watch Sport’s Ion-X Glass display (left) vs Apple Watch w/ Sapphire display (right)

DisplayMate is out with a new report today, this time applying its usual detailed analysis to the different displays that come with the various models of Apple Watch. In case you didn’t know already, Apple is using a sapphire display on its pricier, mid-range collection of Apple Watch, as well as with the higher-end Apple Watch Edition. That’s opposed to the Ion-X glass display on the less expensive, entry-level Apple Watch Sport models. But the report shows a detailed analysis of what many users have already noticed: despite sapphire being more scratch resistant, in many cases the cheaper glass display performs better in terms of screen reflectance and visibility in outdoor lighting: expand full story

analysis ▪ December 15, 2014

iPhone 6

Gartner today published its third quarter numbers, showing overall growth in the smartphone market and a strong quarter for Apple. Mobile devices overall saw as many as 456 million sold with smartphones taking a 301 million slice of that pie, which comes out to a solid 66% (up 20% from last year). This shift in the market seems to be hurting Samsung and Nokia the most, because while the Korean giant is still leading the pack, this year smaller companies with slimmer margins seem to be taking some of its foothold.

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analysis ▪ March 15, 2013

A1427 (left) vs. A1469 (right) image via AnandTech

While initial speculation was that Apple’s quietly refreshed Apple TV would include an A5X processor, recent tear downs of the device have revealed Apple is actually including new silicon with a single core 32NM ARM Cortex A9 CPU and overall die size reduction of 50 percent. However, new information today revealed even more tweaked components in the new Apple TV that could account for significant power savings, reduced cost, and possibly new low-cost iOS devices from Apple.

A5-vs-new-AppleTV-2013-A5

Chipworks previously performed its usual analysis finding the new A5 chip measures 6.1-by-6.2 mm, compared to the larger 69mm2 previous generation A5, and features several redesigned components. While Apple reassured us the slightly upgraded Apple TV is identical in appearance and user experience for consumers, its tweaked components could have some major implications for future Apple TV products and possibly even other iOS devices.

Apple included a dual-core chip with 1-core disabled in the Apple TV, and Chipworks speculated the move to the redesigned, single-core silicon could signal Apple has plans for an additional single-core device in the future. This has not surprisingly lead to speculation that the device could be Apple’s much-rumored, low-cost iPhone.

With new evidence today of even further power and cost reduction changes in the Apple TV, it’s also possible Apple could lower the price on the device and/or enable further discounts through retailers (you can now find it as low as $85)… expand full story

analysis ▪ March 16, 2011

Life is definitely good in the land of iPad. In 2016, sales of Apple’s tablet should top more than a hundred million units annually and half a billion units cumulatively. It’s projected to grab the biggest chunk of an estimated 60 million slates in this year, another indication that 2011 and 2012 will be the years of iPad. This notion is shared by analyst Jennifer Colegrove who says tablet PCs are “the fastest growing application for touch screens.”

A simple armchair analysis suggests cumulative iPad shipments nearing a whooping half a billion units by the end of 2016. Yes, five years is too long a time for crystal ball peering, but even the most outspoken naysayers coming out of the woodwork should acknowledge the iPad’s enormous potential for Apple’s fortunes.

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