Angela Ahrendts shares insight on her transition to Apple’s corporate culture

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Apple’s new retail chief Angela Ahrendts has written a blog post on LinkedIn sharing some of the insight she has gathered while making the transition from Burberry to to the Cupertino company. The post opens with advice on how to avoid being overwhelmed with the stresses of a new position:

First: “Stay in your lane.” You’ve been hired because you bring a certain expertise to the team and the company. Try to resist putting additional or undue pressure on yourself trying to learn it all from day one.

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Apple’s Ahrendts to oversee slew of new China, Italy, U.S. stores as organizational restructuring planned

Seeking to enhance Apple’s retail store divison and bring the customer experience to higher levels, new Apple Senior Vice President of Retail and Online Stores Angela Ahrendts is planning a fundamental restructuring of Apple’s retail stores as she prepares a series of new store openings across the globe for the second half of 2014 and first half of 2015…

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Omotesando, Tokyo Apple Store opens with large crowds, Angela Ahrendts in attendance

Apple’s first Tokyo Apple Store opening since 2005 occurred today in the city of Omotesando. The new store features two floors and a fully glass exterior. Apple published a video showing preparations for the store earlier this week. As she promised in a memo to employees earlier today, Angela Ahrendts is on hand for the opening:

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Angela Ahrendts’ first memo to Apple Retail employees: ‘together we will continue to enrich lives and communities’

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

After being on the job for approximately a month and a half, new Apple Senior VP of Retail and Online Stores Angela Ahrendts has sent her first memo to Apple Retail employees. In the memo, Ahrendts discusses Apple’s culture, her visits to stores thus far, and her plans for the future.

“I have spent most of my time getting to know and understand the many functions and teams in Cupertino, along with our short and long term initiatives. I was thrilled to meet many of you at stores in San Francisco and London this month, and I’m looking forward to Tokyo and the Omotesando opening,” Ahrendts said. “Every couple of weeks, we will be visiting stores across the world to see and learn what we do best and hear your thoughts about opportunities ahead,” she added.

We previously profiled Ahrendts plans for transforming Apple retail with a new end-to-end sales experience, mobile payment initiatives, and an increased emphasis on the Chinese consumer. Today’s memo from Ahrendts to employees reiterates many of these points… Read more

Apple discussing iPhone payments service with high-profile retail brands

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Apple wants to replace yet another daily tool with your iPhone: your wallet.

Executives from the Cupertino-based technology company have begun discussions with directors from retail store chains about a mobile payments service, according to a source with direct knowledge of the talks. Previous reports indicated that Apple is exploring new payments services through discussions with executives from existing payments companies. These latest mobile payments-related discussions, which have occurred with retail store brands such as those that sell luxury clothing and premium goods, have taken place over the past couple of months, according to the source. The source declined to be named and requested that the identities of the companies talking to Apple not be published.

The Apple mobile payments service would be integrated into iOS Devices such as the iPhone and would be a comprehensive solution that would allow an iPhone user to leverage their device as a form of payment in retail stores. Based on information from various people briefed on the matter, the service would tie directly to iTunes accounts. Apple Senior Vice President Eddy Cue noted last night that Apple has 800 million iTunes accounts with credit cards, and that this arsenal opens up the door for many future products and services. Apple CEO Tim Cook previously hinted that the iPhone’s Touch ID fingerprint identity sensor could someday be leveraged for mobile payment purposes beyond the existing iTunes and App Stores…

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Angela Ahrendts’ plan for the future of Apple Retail: China emphasis, mobile payments, revamped experience

Ahrendts succeeds Jobs, Johnson, and Browett (Graphic by Michael Steeber)

When Ron Johnson finalized his decision to move from leading Apple’s retail strategy to become the Chief Executive Officer of J.C. Penney, the executive jumped in his car to drive to Steve Jobs’ home and notify the Apple co-founder in his living room of the decision. During his short car ride to Jobs’ Palo Alto home in the summer of 2011, Johnson likely thought about how he would explain his choice. But what Johnson likely did not imagine is that it would take nearly three years for Apple to find a true new leader for the stores the duo created.

In one of current Apple CEO Tim Cook’s first major missteps, the long-time operations maestro hired John Browett, formerly of Dixons, to run retail. Browett’s hire was immediately met with skepticism from Apple customers and retail employees, but Cook defended the hire and called the British executive the “best [choice] by far” to run Apple’s retail division. In the six months that he ran retail, Browett cut back on employee hours, initiated layoffs, and fell out culturally with the rest of the Apple executive team.

John Browett visiting Apple Store

Alongside Scott Forstall, Browett was ejected from the Cupertino-based company, leaving Tim Cook and head-hunting firm Egon Zehnder, again, with the tall task of finding a suitable replacement for Ron Johnson. As the man who ran Dixons, the United Kingdom equivalent to Best Buy, Browett was in many ways built in the image of Johnson. Johnson ran Apple Retail for nearly a decade, and before that he was an executive at both Target and Mervyns. But unlike Browett, Johnson fit into Apple’s culture and was close with both Jobs and Cook throughout his tenure.

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Apple passes Staples to become the #2 online retailer behind Amazon

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According to a new report from the Wall Street Journal (citing e-commerce trade publication Internet Retailer), Apple has managed to overtake Staples and claim the number-two spot in the world of online retail. Apple’s online sales data jumped a significant 24% last year, although this jump is mostly due to the fact that Internet Retailer now includes the company’s online hardware sales along with digital download data from iTunes and the App Store and doesn’t seem to reflect an actual sales increase of that magnitude.

Essentially what that means is that Apple could actually have been sitting in the #2 spot for some time now, but simply wasn’t recognized as such because Internet Retailer previously excluded sales of iPhones, iPads, iPods, Macs, Apple TVs, and other hardware processed through the company’s online store.

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Apple welcomes new Senior VP Angela Ahrendts with 113,334 AAPL shares worth $68M

Angela-Ahrendts An SEC filing has revealed that Apple granted its incoming retail Angela Ahrendts 113,334 shares in the company. At today’s price (which hit $600 for the first time since the end of 2012), that comes out to about $68 million. Of course, as usual, she’ll need to wait to get the full payout—in this case the stocks will fully vest in 2018.

For comparison, John Browett, the company’s former retail chief, got 100,000 shares when he joined the company, or about $61 million at the time.

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Angela Ahrendts officially starts role as Apple’s new Senior VP of Retail and Online Stores

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Angela Ahrendts has officially taken the reins of Apple’s new Senior Vice President of Retail and Online Stores. Ahrendts’s last day as the CEO of Burberry was yesterday, and Apple’s website has been updated to reflect Ahrendts beginning her work at Apple today. Her biography, which can be found on Apple’s executive leadership website, explains her role at Apple:

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By the numbers: a breakdown of Apple’s Q2 2014 earnings call

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Apple went over its Q2 2014 earnings today on its quarterly conference call with CEO Tim Cook and incoming CFO Luca Maestri. The company announced that former Burberry CEO Angela Ahrendts will finally be joining the executive team as SVP of Retail. Cook also addressed the recent debut of Microsoft’s Office productivity suite on the iPad.

But, as with any earnings call, the numbers that define Apple’s success or failure in the market took center stage. Here are some of the big ones you might have missed:

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Angela Ahrendts says Burberry management transition ‘well underway’ as reports claim delay

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After becoming a Dame of the British Empire in a ‘low key’ ceremony earlier this month, rumor had it that Apple’s new retail chief Angela Ahrendts would be leaving her CEO position at Burberry this month. Apple has never confirmed as much apart from saying Ahrendts would start in the spring back in its original announcement, but today reports claim Ahrendts might stick around at Burberry a little longer. The Guardian reports that while Ahrendts is free to leave after serving her 6 months notice and helping transition in a new CEO, she could earn as much as an £8m or $13.5m bonus if she stays at Burberry through June: Read more

Apple SVP Angela Ahrendts becomes ‘Dame of the British Empire’ today, leaves Burberry as early as this month

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Angela Ahrendts, soon to be ex-CEO of Burberry, is to become a dame today according to the Daily Mail. The retail magnate will become a Dame of the British Empire in a ‘low key’ ceremony according to the British paper, for her contributions to business.

The Queen will not be in attendance, apparently. The government’s business secretary Vince Cable will instead lead proceedings. According to the Daily Mail, Cable will congratulate Ahrendts for her restoration of the Burberry brand. The Mail also believes that Ahrendts will join Apple this month.

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