Ahead of her appearance at Bloomberg’s ‘Year Ahead’ business summit tomorrow, Apple’s SVP of Retail and Online Stores Angela Ahrendts has today made an appearance at Fast Company’s Innovation Festival in New York City. Ahrendts sat down with Fast Company Editor at Large Rick Tetzei to discuss her role at Apple since joining the company in 2014…
Angela Ahrendts November 9, 2015
Angela Ahrendts November 2, 2015
Angela Ahrendts, SVP Retail and Online Stores, is the latest Apple executive to make a public conference appearance this fall. Bloomberg announced today that Ahrendts is set to speak at its third annual ‘The Year Ahead’ business summit happening next week. Michael Bloomberg will open the two-day event on Monday, November 9, in New York City. Angela Ahrendts’s appearance follows the next day at Park Hyatt where Apple’s evolving retail strategy is likely to be a focus of the conversation. expand full story
Angela Ahrendts September 25, 2015
Angela Ahrendts September 1, 2015
A planning permission meeting for a new Apple Store in Memphis has seemingly revealed more information about Apple’s plans for its retail stores. According to the Apple representative, the Memphis project represents one of the first ‘next generation’ Apple Store designs that Apple is rolling out around the world, starting in the fall. The Memphis store will be part of the first rollout of the new look stores in the US.
So what does the ‘next generation’ Apple Store look like?
Angela Ahrendts August 28, 2015
Apple is continuing to tweak its Apple Watch showroom experience within Apple Stores. Upon the initial rollout of the Apple Watch in April, Apple Stores installed large glass tables as a showcase for the different Apple Watch variations. Customers could test drive the Apple Watch via a demo unit connected to an iPad mini or try it on at a series of try-on stations. Following a pilot program across select Apple Stores across the world, Apple has now begun a widespread rollout of a new Apple Watch testing program called Mobile Try-On, according to Apple Retail employees.
Angela Ahrendts August 24, 2015
In her latest video to retail store employees, Apple Senior Vice President of Retail and Online Stores Angela Ahrendts discusses upcoming deeper integration of business sales across Apple Retail Stores as well as new back to school sales tactics for the Apple Watch. Currently, sales to small and medium-sized businesses via Apple Stores are mostly handled by a small group of specialized employees. Ahrendts says that she wants all employees to “own” business sales in order to provide a better experience to business customers.