Following Apple’s steady release of new content and features for its existing Apple TV platform in recent months, this week it adds yet another as Bloomberg becomes the first channel to live stream business news 24/7 to Apple TV customers. We spoke with Bloomberg’s head of mobile Oke Okaro who told us all about the new Apple TV app.
The majority of the content you’ll find in the new app is the same Bloomberg TV content you’ll find on its website and in its mobile apps but specifically optimized for the larger screen. That includes a live stream of business news, on-demand content with a mix of full TV show episodes and clips, and a special live stream that will appear only for events and breaking news. While there is similar news programming already on the Apple TV through apps like The Wall Street Journal and SkyNews, Bloomberg will be the first to have a 24/7 live stream of business news. That’s compared to the WSJ app which often only live streams content on certain hours throughout the day. It’s also going beyond the other news apps by offering all of its content for free in full-length form in addition to integration with its iOS apps coming in a future update. Read more