Apple’s ebook defense: Had to ‘fight’ publishers, and knew nothing of their discussions

Photo: appleheadlines.com

Photo: appleheadlines.com

Shortly after the Department of Justice publicized its case against Apple, and many of us were left wondering what Apple’s tactics would be in defending itself against a case that, on the face of it, appeared pretty clear-cut, we now have some answers.

GigaOM reports that Apple’s attorney Orin Snyder argued that far from being a conspirator with publishers, Apple was on the opposite site of the negotiating table, fighting hard against them and completely unaware of whatever discussions they were having between themselves …  Read more

Apple maintains innocence claims in ‘bizarre’ ebook cartel trial starting today

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Apple will today defend itself in a Manhattan court against a Department of Justice case accusing it of leading a cartel designed to force up prices of ebooks, Tim Cook having recently told the AllThingsD D11 conference that the case against it was “bizarre.”

The e-book case to me is bizarre. We’ve done nothing wrong there, and so we’re taking a very principled position. … We’re not going to sign something that says we did something we didn’t do. … So we’re going to fight.

At first blush, it does seem bizarre that Apple could be accused of leading a cartel in a market largely controlled by Amazon, but the claim here is that five leading publishers used their dominant position to force up prices – and that Apple put them up to it.

We tend to agree with AllThingsD that it’s tough to see how Apple can win the case when all five of its alleged ‘fellow cartel members’ have already held up their hands and settled with the DOJ, and where there is a clear paper-trail showing that Steve Jobs was instrumental in leading the changes that led to the price-fixing allegations …  Read more