Apple III November 26, 2013
Apple III August 19, 2013
The long-awaited Jobs movie opened this weekend, with Box Office Mojo reporting that it took seventh place in the weekend openings, grossing $6.7M against top-grossing movie The Butler at $25M. Distributor Open Road Films had expected Jobs to gross $8-9M.
Playing at 2,381 locations, Jobs opened in seventh place with an estimated $6.7 million. While it was never expected to match The Social Network, it’s still very disappointing to note that the Steve Jobs biopic earned less than one-third as much as the Facebook story. This is also one of star Ashton Kutcher’s lowest openings ever—among nationwide releases, it’s only ahead of 2003’s My Boss’s Daughter ($4.9 million).
Jobs had plenty of issues, including awful reviews and a comedy star playing dramatic (almost never a good idea). Most important, though, was the movie’s apparent tonal issues: while plenty of people enjoy their Apple products, the deification of Steve Jobs is a bit of a turn off. Jobs received a weak “B-” CinemaScore, and all indications are that it will disappear from theaters quickly …