Apple retail stores February 23

AAPL: 94.69

-2.19
Stock Chart

Mark Gurman revealed on Friday that Apple has introduced a new reward program designed to boost iPhone sales in Apple Stores.

The program’s goal is to push Apple retail employees to sell more iPhones by promising rewards and all-expense paid vacations to Cupertino, California to employees who sell the most iPhones in their region, according to sources.

I do, of course, recognize the pressure Apple is under following flat iPhone sales last quarter and the company warning that its revenue will this quarter see its first ever year-on-year decline since 2003. But Tim Cook has himself repeatedly claimed that Apple focuses on making great products rather than sales numbers, repeating this line earlier this month.

Offering staff incentives to push iPhone sales strikes me as a mistake with the potential to damage the company’s image …

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Apple retail stores January 12

AAPL: 99.96

1.43
Stock Chart

Apple retail stores January 11

AAPL: 98.53

1.57
Stock Chart

Apple is looking very comfortably on-track for its goal of 40 retail stores in China by October as it has announced that two more stores will open this month. That will bring the total in China to 32, four of them opening this month alone …

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9to5toys 

Apple retail stores December 8, 2015

AAPL: 118.28

-0.75
Stock Chart

Apple retail stores November 10, 2015

AAPL: 116.77

-3.80
Stock Chart

One of the things Apple’s retail head Angela Ahrendts said in her interview with Fast Company‘s Rick Tetzei is that Apple had made the decision to back away from Black Friday sales because “being good to your employees will always be good for business.”

Rather than extending store hours for Black Friday events, or just turning the stores into even more crowded places during what has increasingly turned into Black November rather than just Black Friday, Ahrendts decided to give staff a break. That’s great and should be applauded but why not just do an online sale? Do the computers need the time off too?

Even more curious, Apple, who controls US retailer pricing, seems to be letting every US retailer knock huge amounts off of all Apple products for Black Friday… expand full story

Apple retail stores September 15, 2015

AAPL: 115.31

1.10
Stock Chart

The Apple Company Store on its 1 Infinite Loop campus, which closed for major refurbishment back in June, will re-open at 10am on Saturday – the same day its first Belgium store opens. Apple announced the Grand Reopening on its retail site.

With Jony Ive now having responsibility for all aspects of design – including retail stores – it should be interesting to see how it’s changed.

The Company Store has always been quite a different experience to all other Apple retail stores, with no iPhones, iPads or Macs on sale. Instead, the store has majored on Apple-branded clothing and other brand-oriented products. But sources told us back in June that things may be very different when it reopens …  expand full story

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