Apple Retail ▪ March 6

In order to further personalize the Apple Watch sales experience, Apple is positioning its retail employees to learn more about its customers in order to help them make an even better Apple Watch purchasing decision. Apple today sent a memo to retail employees that summarizes feedback from 16 retail store employees who helped show off the Watch during Paris Fashion Week at Parisian boutique Colette in September 2014. The most notable piece of advice:

 Helping customers buy a watch means you need to understand them more. You need to know about their life, their activities, and [needs]… Be prepared to ask permission to interact closely with people.

While this statement may seem like Apple wants its employees to get overly personal with potential Apple Watch customers, some of these questions are appropriate in light of the Apple Watch’s feature set. Depending on these answers, employees will be able to better steer customers toward different Apple Watch collections. For example, a person focused on outdoor activities may want the Sport version, while someone constantly at high-profile events may want a stainless steel or gold model…

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Apple Retail ▪ January 26

Last week Apple posted a video showing how the calligraphy mural painted at one of its upcoming Chinese retail outlets was created just days before that store opened to the public.

Today the company has posted a new video of a second mural, this time at its new Chongqing location. The store features a unique cylindrical entrance, and Apple commissioned two artists—a China-based painter and US-based photographer—to collaborate on the artwork.

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Apple Retail ▪ January 23

Apple has made yet another key hire from the fashion industry: Chester Chipperfield, the Vice President of Digital and Interactive Design at Burberry. Chipperfield was “responsible for User Experience and Digital Design for all channels” and was “highly involved in digital retail initiatives” at Burberry, according to his LinkedIn profile. He confirmed the move to Apple on his profile as well as on Twitter

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Apple Retail ▪ December 26, 2014

Apple Retail ▪ December 15, 2014

Near the end of each year Apple thanks its employees for their hard work with a nice souvenir. This year some employees are being given a black Incase backpack featuring a bright white Apple logo.

At least one employee has already put the gift up on eBay with a starting bid of $49.99 and a Buy It Now of $99.99. From the images we’ve received, it appears that the bag is a customized version of the Incase Staple Backpack. In past years, Apple employees have received blankets, sweatshirts, and water bottles.

The bags were accompanied by this letter:

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Apple Retail ▪ December 9, 2014

It looks like Apple will indeed be cashing in on Bose speakers and headphones sales in time for the remainder of the holiday shopping season. Yesterday rumors surfaced that Apple was readying its retail stores to carry Bose products once again, and today 9to5Mac has confirmed that Bose products, including the very popular SoundLink III/ Mini Bluetooth speakers, will once again be sold by Apple alongside its Beats-branded speakers and headphones that it acquired for $3 billion earlier this year… expand full story

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