FastCo interview: Tim Cook talks Apple philosophy/legacy, Apple watch skepticism, new Campus & more

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Fast Company has an extensive interview with Apple CEO Tim Cook, focusing on what has changed and what has stayed the same since he took over from Steve Jobs. The interview comes a day after FastCo published a sizeable excerpt from the book Becoming Steve Jobs, in which Cook criticized the portrayal of Jobs in Isaacson’s biography.

Cook said that while much has changed, the culture–the fundamental goal of the company–remained the same.

Steve felt that if Apple could do that—make great products and great tools for people—they in turn would do great things. He felt strongly that this would be his contribution to the world at large. We still very much believe that. That’s still the core of this company.

The company has never tried to be first to market, he said, but rather to “have the patience to get it right” …  Read more

Architects hate Apple’s spaceship design, but Pixar president says they don’t understand

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Fortune’s Philip Elmer-DeWitt says that even at an international conference of 6,000 architects, he couldn’t find a single one who liked the spaceship design of Apple’s new campus building. Though if the single quote given is representative of the quality of the critiques, this may not be saying much.

“Does it have to be a spaceship?” asked an official at the American Institute of Architects.

Pixar president Ed Catmull wrote in his book Creativity Inc that they are failing to understand a key feature of the building, derived from a lesson Steve Jobs learned when leading the design of Pixar’s headquarters …

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The spaceship is on the way: aerial photo shows demolition work on Apple’s Campus 2 site

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Apple’s new ‘spaceship’ headquarters has been a long time in the coming, with Steve Jobs presenting the plans to the Cupertino city council back in 2011, but work has finally begun. KCBS eye-in-the-sky reporter Ron Cervi took the above Instagram photo, showing that demolition work on the site is now underway.

While we heard last month that the demolition phase was starting, this is the first visible evidence we’ve seen. Apple also recently constructed a full-size mockup of one small section of the building in order to test construction methods and enable the company to see how the concrete elements would look in real life …  Read more