Apple so rattled by ‘Next Big Thing’ ads, it almost changed ad agency, claims Samsung

Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …

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What are the five iOS features Apple is claiming that Samsung (or Google) stole?

samsung-galaxy-s4-vs-apple-iphone-5

With the second patent battle between Apple and Samsung now underway, we thought it would be useful to look at each of the five features Apple claims Samsung (or Google) stole from iOS.

The patents are, of course, worded in the usual dense legaleze. If you want to read them for yourself, you can find them on the US Patent and Trademark Office website in the links below. But here’s my reading of what each one is about, in plain English …  Read more

Is Android the real target of latest Apple vs Samsung patent battle that starts today?

Photo: Reuters

Photo: Reuters

Pieces in The New York Times and The Wall Street Journal suggest that the real target of Apple’s second courtroom patent battle with Samsung may be Android.

Some features in Samsung devices that Apple objects to are part of Google’s Android operating system, by far the most popular mobile operating system worldwide, running on more than a billion devices made by many manufacturers. That means that if Apple wins, Google could have to make changes to critical Android features, and Samsung and other Android phone makers might have to modify the software on their phones …

Jury selection begins today for the second patent case between the two companies after mediation attempts failed. Apple is seeking around $2B in damages for five patents it alleges Samsung has violated, while Samsung is counter-claiming that Apple is in violation of two of its own patents.

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Oops! Apple revealed confidential deal with Nokia while seeking damages from Samsung for the same thing

Photo: REUTERS/Dado Ruvic

Photo: REUTERS/Dado Ruvic

FOSS Patents discovered that while Apple was asking a court to sanction Samsung for using confidential information about a patent deal between the Cupertino company and Nokia, Apple inadvertently made the very same information public.

As part of a patent dispute between Apple and Samsung, Apple was required to share the terms of the patent licensing deal with Samsung’s lawyers, Quinn Emanuel. The agreement was that the documents – marked Highly Confidential – Attorneys’ Eyes Only - would only be viewed by the lawyers. Instead, Quinn Emanuel passed them onto Samsung execs, who allegedly used the information as ammunition in the company’s own patent negotiations with Apple …  Read more

Samsung accuses Apple’s attorney of racist remark during closing arguments in damages case

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As the retrial to settle the damages in the Apple vs Samsung patents case reaches its closing arguments, Samsung’s lawyer Bill Price accused Apple attorney Harold McElhinny of a racist remark, asking for a mistrial to be declared, reports Bloomberg.

Harold McElhinny, Apple’s attorney, spoke yesterday of his memory as a child of watching television on American-made sets, and how because the manufacturers didn’t protect their intellectual property their products no longer exist. “We all know what happened,” he said at the conclusion of a damages retrial [...]

McElhinny was “appealing to race,” Price told the judge. “I thought we were past that.” …  Read more