A few weeks before initial reports that Apple was planning to acquire Beats Electronics, I started AT&T’s three month trial of the Beats Music subscription streaming service.. Given that generous window of time, I felt more comfortable investing my time than I would with a one or two week trial. When news broke that Apple was in final talks to purchase Beats, I was caught off guard and immediately concerned that the subscription service that I was starting to really like would change under Apple’s watch. Since the deal has been made official, Apple has said that Beats Music will continue as it is (across multiple platforms even) as will the headphones line (Beats branded, not Apple branded) for now.
Because I was rather surprised by the appeal of Beats Music and Apple is now endorsing the headphones more than ever (even if only really for their massive profit margins), I got really curious Friday afternoon to try out a pair of Beats headphones first hand so I did just that. I’ve been using the Beats Studio Wireless headphones (Amazon) just about all waking hour of this weekend, and below you can read my thoughts on one of the products included in Apple’s biggest acquisition to date. Read more