Bob Mansfield November 1, 2012

Since Apple announced late last month that longtime iOS chief Scott Forstall and newly appointed head of retail John Browett would soon leave the company, there has been much talk about CEO Tim Cook’s direction at the executive level going forward.

The departure of Forstall saw bigger responsibilities and new roles given to executives Craig Federighi, Bob Mansfield, and Jony Ive, leading to rumors Forstall didn’t see eye to eye with the other executives. Bob Mansfield’s return after announcing retirement is also interesting, as it is something new sources said was directly influenced by Forstall leaving. Some even said Forstall’s refusal to sign the Maps apology lead to Cook’s decision. There are a few in-depth reports today, with many citing people close to the company, speculating on what these changes might actually mean for the company and for iOS in the months and years to come.

AllThingsD is out with a new report, claiming Mansfield’s return might have been directly influenced by Forstall’s departure:

All Things D:

Sources said that Mansfield was actually very serious about retiring, which makes his quick return to Apple all the more curious… As one source close to the company told AllThingsD, “The timing of Bob’s return is notcoincidental.” To begin, Mansfield was not a fan of Forstall’s confrontational management style, and sources said he generally tried to avoid the iOS exec.

“It wasn’t a him-or-me situation,” one source said of Mansfield’s return and Forstall’s ouster. “But, put it this way, I think Bob was much more willing to commit to two more years once he knew Scott was on his way out.”

Many of the reports speculated Jony Ive’s new role picking up Forstall’s Human Interface responsibilities would lead to major changes in iOS’ visual design:

expand full story

Bob Mansfield October 29, 2012

The announcement

We knew that Browett was fired last week, but Apple was waiting for a good time to announce the move. We’re not sure exactly what was the nail in Forstall’s coffin but Inside Apple/Fortune’s Adam Lashinky’s take is that Forstall’s refusalto sign the Maps apology is what sealed his fate. Forstall was at last week’s iPad mini event but uncharacteristically didn’t present anything.

iPad Mini launch last week

Interestingly, Cook also did the apologizing for Browett’s hair-brained schemes to cut head counts at Apple Stores ahead of the holiday shopping season to save a few bucks.

Lesson to learn: Be big enough to apologize publicly. Look at Bob Mansfield. Out of Retirement Mansfield publicly apologized for the Retina MacBook Pro EPEAT fiasco; fast forward months and all of a sudden he’s got his own division and a lucrative two year contract. Apple execs should be falling over themselves to apologize for their mistakes going forward.

The rationale

Browett’s situation was simple: everyone hated him, especially his retail employees. Apple watchers, especially those familiar with Dixons in the UK (Americans: think Best Buy), were shocked at the decision to allow him to follow Ron Johnson as Apple’s Retail head.  Cook initially defended Browett but the #Firebrowett movement was too strong. So far Tim Cook is 0 for 2 in big outside hires (Mark Papermaster was hired during one of Jobs’ absences) . That might be something to be concerned about.

Forstall’s departure is an entirely different situation. Although more information may come to light, in the hours after the announcement it seems a power struggle happened, and the Ive camp won out over Forstall’s.  The two execs and Steve Jobs subordinates have faced off for years and reportedly wouldn’t be in the same meetings unless called specifically by Tim Cook. It certainly didn’t help that Mansfield didn’t like Forstall either. I think we’ll hear more of the details in the weeks and months ahead.

The new situation expand full story

Bob Mansfield October 3, 2012


Bob Mansfield July 13, 2012

Bob Mansfield January 25, 2012

Following our in depth report last night on Apple turning its Anobit purchase into a permanent Israeli  presence, a new report in Hebrew by Israeli daily business newspaper Calcalist says Apple is looking to open a research center in Haifa by the end of February.  This follows its acquisition of NAND flash technology provider Anobit for a reported $390 million. The facility is said to be located at the Matam technology district south of the Haifa city, right in the neighborhood of Intel, Microsoft and Philips who also run R&D centers there.

The company reportedly received “several hundred resumes” for various engineering positions. Specifically, Apple is seeking hardware engineers in chip development with strong emphasis on electrical circuits, analogue and hardware testing and verification. The publication learned that Apple’s new research center in Israel is not related to the Anobit acquisition. In fact, Anobit employees are not expected to participate in the activities of the Haifa research center.

The Yedioth Ahronoth Group is also behind Yedioth Ahronoth, Israel’s most widely circulated newspaper publishes Calcalist. The paper reported in December of last year that Apple dispatched its Vice President of R&D Ed Frank to investigating possibilities of an Apple-run development center in Israel. Apple joins other Silicon Valley firms that operate R&D facilities in the country, such as chipmakers Intel, Qualcomm and Broadcom, Internet giants Google, Yahoo! and eBay, software makers IBM and Microsoft and China-based handset maker Huawei.

expand full story

Bob Mansfield January 24, 2012

During the question-and-answer section of Apple’s blowout Q1 2012 earnings call, Apple CEO Tim Cook let out a widely known fact from within the company: Apple Senior Vice President of Hardware Engineering Bob Mansfield is now in charge of the team that comes from Anobit, an Israel-based SSD company that Apple acquired earlier this month. Cook also said Apple is integrating Anobit’s talent into Apple’s current workflow. Cook did, however, leave out some crucial details about Anobit’s integration into Apple.

We have some of the missing details, below:

expand full story


Submit a Tip


Submitting a tip constitutes permission to publish and syndicate. Please view our tips policy or see all contact options.

Powered by VIP