The one of a kind, special edition red Mac Pro designed by Jony Ive and Marc Newson brought in a whopping $977k at Sotheby’s (RED) Auction this evening in New York. The custom Mac was estimated to sell for $40-60,000, but ended up fetching quite a bit more than its value, as did the majority of the other items sold at the charity auction. Recently, Ive and Newson shared their thoughts on the auction and design in an interview on Charlie Rose.
As we’ve been covering, Jony Ive and Marc Newson have teamed with Sotheby’s to host an auction for Bono’s Product(RED) Charity. The auction, which takes place on November 23rd, is highlighted by several items hand picked by the two world-famous designers. The auction includes one-of-a-kind items such as gold-plated Apple EarPods, an aluminum unibody Leica camera, and a red next-generation Mac Pro.
In addition to the images and online catalog of the products, we thought it would be interested to provide a look at Sotheby’s hardcover version of the catalog. As you can see in the images above, the book has an intriguing front and back cover design that showcase cartoon-like representations of both Ive and Newson. Inside, the catalog provides an in-depth look at the items on auction.
You can see our full gallery of images of the catalog below, courtesy of 9to5 reader Chris:
Last month we reported that Apple’s Senior Vice President of Design Jony Ive had teamed up with designer & friend Marc Newson to create one of a kind pieces for Bono’s (Product) RED charity auction scheduled for November 23 at Sotheby’s New York. Those pieces included one-of-a-kind 18k sold rose gold Apple EarPods, and Steinway & Sons piano, and other unique items designed by the pair. Today we get a look at another beautifully designed product set to go up for auction next month.
In the gallery below we get a look at the gorgeous aluminum Leica M for (RED) designed by Ive and Newson that features “a laser machined aluminum body and an anodized aluminum outer shell.” The one of a kind camera took 85 days to create with the team going through 561 models and nearly 1000 prototype parts: Read more
U2 frontman Bono responded to the story “The Mystery of Jobs’s Public Giving,” in the NYTimes Opinion pages today telling readers that Jobs was indeed a generous giver through the product (Red) campaign. Bono further hinted that Jobs is a private person and his donations may not all be on the books.
I’m proud to know him; he’s a poetic fellow, an artist and a businessman. Just because he’s been extremely busy, that doesn’t mean that he and his wife, Laurene, have not been thinking about these things. You don’t have to be a friend of his to know what a private person he is or that he doesn’t do things by halves.
Apple and U2 of course collaborated on a U2 iPod and later Apple built red iPods with a portion of the proceeds going to Bono’s private fund to fight AIDS in Africa. Steve Jobs reportedly said when Bono first approached him about (RED), “There is nothing better than the chance to save lives.” Apple’s involvement encouraged other companies to get involved.