The Next Webnotes that Apple today introduced Brazil to its Apple TV set-top box. The hobby project is available in the Brazilian online Apple Store for R$ 399,00, or approximately $217 (compare this to the $99 price point in the United States). The gizmo is available now and comes with free shipping. This is the first BRIC nation to get the Apple TV (BRIC being a term for huge global emerging economies coined by Goldman Sachs). According to a Strategy Analytics analysis, Apple’s set-top box is set to capture nearly one-third, or 32 percent, of the set-top box market in the US 2011 based on projected sales of four million units. A hardware update is expected to include 1080p video output and Bluetooth 4.0 technology, among other things.
There have been signs and indications of China’s growing importance to Apple’s bottom line before. In the June quarter the company grew China revenues sixfold, to an astounding $3.8 billion, or nearly eight percent of its total revenue for the quarter. Just three months later, however, the business in China has ballooned to $4.52 billion, an impressive sixteen percent of Apple’s total $28.27 billion revenue for the September quarter. China contributed with twelve percent in the more than $108 billion of fiscal 2011 revenue, or about fifteen billion dollars. Last year revenue from China was just three billion dollars and in 2009 only two percent of Apple’s total revenue.
In other words, one in six dollars of Apple’s quarterly revenue came from China (almost one-in-eight looking at fiscal 2011). The 1.33 billion people country is now Apple’s second-best revenue market. Moreover, revenue for the entire Asia Pacific region grew by 139 percent year over year to $6.53 billion, with CPU units climbing by 61 percent (three percent revenue and eighteen percent CPU units sequential growth). Compared to a 34 percent annual revenue growth in the Americas ($9.64 billion) or a 36 percent growth in Europe ($7.39 billion).
It’s clear now that the Asia Pacific region is Apple’s fastest-growing market, outpacing Europe and the Americas by nearly four times. In fact, Asia Pacific raked in nearly two-thirds of the Americas’ revenue, Apple’s top revenue market. And at four times larger growth, the Asia Pacific region could become Apple’s #1 revenue generator by this time next year.
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CEO Tim Cook said in a conference call with Wall Street analysts that “the China progress has been amazing”, calling it an “enormous opportunity” for Apple. It’s bound to grow even bigger as Apple builds more stores to increase its distribution footprint there. Apple operates five flagship retail stores in China which combined had the most traffic in the quarter. The company has managed to build an impressive thirty retail stores worldwide during the quarter, including massive outlets in Hong Kong and Shanghai, the latter being pictured below.
There were as of this writing more than seven thousand points of sale for the iPhone in Greater China. In total, iPhone has 120,000 points of sale around the world and iPad and iPod are now carried in 40,000 and 50,000 points of sale, respectively. They should open at least 25 new stores in China within the next few years and 40 outlets around the world in the next quarter, with 30 outside the United States.
“The handle access to the company, which would be used to drain the production plant in Jundiaí (SP), was not ready in time, due to construction delays.In addition, there is a shortage of skilled labor in the country.The company has hired 175 engineers, who had to send them to China where they are doing stage.The company, however, need more than 200 engineers to the sector, “said the minister.
One reason for the additional factories? A 40% reduction in consumer costs, according to the post. Not because the iPad is cheaper to make (though it could be) but the government won’t levy taxes on domestically produced products.