Apple finally finds new Head of Retail: Burberry CEO Angela Ahrendts. Will begin in Spring 2014, run Online Stores too

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Apple today announced that it has finally filled the role of Senior Vice President of Retail: the Cupertino tech giant has hired Angela Ahrendts. Ahrendts is leaving her role as CEO of fashion retailer Burberry to take the top Apple retail job. Ahrendts will also lead Apple’s online stores. She will officially begin her role in Spring 2014.

You may recall Apple replaced its original Head of Retail Ron Johnson, who left for JCPenney but has since been removed from that role, with John Browett, but Browett proved not to be a good fit and was removed almost a year ago to date.

Read more

Watch the full Burberry London fashion show shot entirely with an iPhone 5s (Video)

Apple announced last week that Burberry would be capturing its London fashion show that took place yesterday entirely with its new iPhone 5s, and today Burberry has posted the full video of the event. There’s no mention whether or not the full 15 minute long video above has been retouched after being shot on the iPhone, but Apple and Burberry say the entire show, including photos and video, was “shot exclusively on iPhone 5s.”

We’ve seen a few shots leak throughout the week already, but Pocket-Lint has an inside look at how Burberry’s photographers shot the show using 14 different iPhones and an interview with Burberry’s creative director Christopher Bailey: Read more

Burberry to capture its London fashion show with new iPhone 5s next week

invite_london

Apple and fashion retailer Burberry have announced that Burberry’s London-based fashion show next week will be captured entirely with the new iPhone 5s. Apple’s iPhone 5s, which was announced earlier this week, includes major camera enhancements with an improved aperture, dual-LED flash, and new camera software like slow-motion and burst modes.

“iPhone 5s makes it even easier to take great photos with the world’s most popular camera,” said Greg Joswiak, Apple’s vice president of iPhone & iOS Product Marketing. “We’re thrilled to see the amazing photos and HD video Burberry has captured with the incredible all-new iSight camera.”

While the iPhone 5s will officially hit stores on Friday, September 20th, Burberry’s show is on September 16th, so they will be getting early access to the device for this special partnership.

Update: Burberry has posted a new video (below) on their Instgram feed which spotlights the slo-mo feature of the iPhone 5s.

The full press release is available below:

Read more