cable tv July 2, 2013
The companies plan to announce an agreement within a few months, said the people, who asked not to be identified because the talks are private. The iPhone maker is also hiring Pete Distad from online-video service Hulu, where he was senior vice president in charge of marketing and distribution, to help Apple executives in negotiations with media and cable companies, two people with familiar with the matter said.
Distad is currently SVP of Marketing and Distribution at Hulu and in charge of content distribution and customer acquisition/retention on the company’s management team. According to his bio Distad’s current duties at Hulu include “subscriber acquisition and retention, paid, on-channel, and brand marketing, distribution and promotional partnerships, and content marketing.” expand full story