Comcast ▪ April 8, 2014

There has been no shortage of indicators that a new version of the Apple TV set-top box is incoming. We reported last year and earlier this year that Apple is progressing on new Apple TV hardware that will include new content, such as an App Store or “Game Store,” references to a new model have appeared in iOS 7 code, and numerous other reports have said that a new box is incoming from Apple.

Today, a filing from Comcast and Time Warner Cable pitching their planned merger to the FCC references Apple’s development of a new set-top-box. Here’s the notable quote from the filing (via Daisuke Wakabayashi):

Today, Google competes as a network, video, and technology provider, and 8 out 9 of the next Google Fiber markets the company announced are in Comcast or TWC areas.  Apple tablets are viewing platforms for cable services even while Apple offers an online video service, Apple TV, and explores development of an Apple set-top box.  Microsoft just announced that it will feature ads on the Xbox One, creating a new video advertising platform.  And just last week, Amazon announced its own set-top box while it continues to leverage its unequaled sales platform and family of competitive tablets to promote its burgeoning Prime Instant Video business.

The bolded portion (emphasis ours) of the above quote says that Apple is exploring development of a new set-top box. The quote comes in context of the cable behemoths explaining why their merger is important amidst growing content competition from the likes of Apple, Google, and Microsoft. While it is possible that the companies are just speculating based on rumors about the next version of the Apple TV, several reports have indicated that Apple has been in direct talks with Time Warner Cable and Comcast regarding a new set-top box…

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Comcast ▪ March 23, 2014

The Wall Street Journal reports that Apple is now in talks with Comcast about the possibility of a collaborative television streaming service. The plan, according to the report, is for Comcast to provide preferential streaming treatment to an Apple-built set-top box like the existing Apple TV.

The service would allow subscribers to stream live TV shows as well as on-demand content provided by Comcast. The agreement between the two companies would allow Apple’s box to continue streaming smoothly even when other connections were bogged down by high traffic and bypass bandwidth issues.

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Comcast ▪ December 11, 2013

Comcast ▪ November 5, 2013

Comcast ▪ June 12, 2013

We didn’t get any updates to Apple TV at WWDC this week like some were hoping for, but yesterday Comcast–one of the cable companies that has been rumored to be in discussions with Apple over a new and improved Apple TV service– unveiled its next-generation cable box arriving this fall. On top of a brand new UI and platform dubbed “X2″, the company also gave us a look at its revamped iOS apps & a new controller with voice control features that will let you search by actor, show type, series, etc.

Comcast-X2-02While showing off a new slick UI with recommendations and brand new, customizable guide views, the company also showed off integration with apps such as Pandora, Rotten Tomatoes, and zeebox for ratings. Within the new apps section (shown at 16:40), we see integration with Facebook, Pandora, Instagram, Xfinity Home apps, and much more.

An interesting aspect of the presentation, Comcast CEO Brian Roberts noted that the company sees the new open platform as being an open architecture that would allow for a “family of boxes” and a family of personalized remotes. We’re not sure if that means the company has plans to integrate third-party hardware with its platform, like an Apple TV for example, but it’s clear Comcast has no plans on completely getting rid of its own cable box anytime soon. It also doesn’t look like Comcast is waiting around for Apple to revamp its TV service with apps and voice control, and we also got a quick look at the new X2 experience running on an iPad and iPhone (pictured right). expand full story

Comcast ▪ April 15, 2013

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