commercial ▪ December 18, 2013
commercial ▪ December 16, 2013
As is tradition, Apple is airing a new holiday commercial this evening, this time highlighting the iPhone 5s, its movie making capabilities, and AirPlay with the Apple TV. The ad is set to the tune of “Have Yourself A Merry Little Christmas”. As you may recall, last year Apple highlighted the iPad and FaceTime, with an ad set to “I’ll Be Home For Christmas”. In 2011, Apple featured Siri and the then-new iPhone 4S.
commercial ▪ December 1, 2013
Amazon has never shied away from quietly mocking Apple’s iPad and that’s why this new Kindle Fire HDX commercial (via Amazon YouTube) and its distinctly British voice has us laughing. Calling it the “magical new iPad Air” in proper British tongue, the commercial is offset with the American accented intro of the 8.9″ Kindle Fire HDX.
commercial ▪ August 8, 2013
Following its string of ads pinning up Windows 8 tablets against the full-sized iPad, Microsoft has just posted a new ad that pits the 8.1-inch Acer Iconia W3 against Apple’s 7.9-inch iPad mini. The point of this ad is to demonstrate that Windows 8 can even handle Microsoft Word documents and powerful gaming even at the small screen…
commercial ▪ May 23, 2013
Apple has just posted a new iPhone 5 ad to their YouTube channel, detailing many of the ways people use their iPhone to listen to music. The ad is reminiscent of the “Photos Every Day” ad that debuted a few weeks ago.
Like the previous photo-centric commercial, this ad is mostly void of a voiceover, simply showing a wide variety of iPhone users, and how they enjoy their music. Both of these ads take a different direction than previous iPhone commercials, highlighting not apps, but rather features of the device.
The minute long spot ends with the line “Everyday, more people enjoy their music on the iPhone than any other phone.”
Optical illusions? The iPad screen on the left is actually bigger
Earlier today Microsoft unleashed its second ad in what appears to be a new campaign focusing on directly comparing iPad to Windows 8 tablets side-by-side– not unlike Apple’s own very successful ‘Get a Mac’ campaign. However, it appears that some of Microsoft’s claims are turning out to be quite inaccurate.
To go along with the two videos posted to its YouTube channel and currently running on TV, curi.us (Via DaringFireball) points us to a comparison Microsoft has posted on its website pitting iPad against the ASUS VivoTab Smart Windows tablet. In the ad, Microsoft claims that the Windows tablet “has a bigger touchscreen,” but Elliot Temple from curi.us breaks down why it just isn’t true:
The iPad screen is 7.76 by 5.82 inches. The ASUS screen is 8.8 by 4.95 inches. ASUS is larger in one direction but smaller in the other direction, and has 3.55% less area than the iPad, not 36% more as Microsoft depicts.
How can the screen with a larger diagonal measurement be smaller? Because it’s a different shape. Long and thin gets you a bigger diagonal but a smaller screen, for the same diagonal inches.
While Microsoft might not have all its facts straight on display size, it using the fact it still hasn’t delivered an Office app for iOS as major part of its new campaign… expand full story